InstantAction Debuts Instant Jam

First-ever console-quality, online music-rhythm game can be played with your music collection and is embeddable anywhere on the Web

LAS VEGAS and COLOGNE, Germany, August 16, 2010 - Browser-based gaming innovator InstantAction(R), an operating business of
IAC (Nasdaq: IACI), today unveiled Instant Jam(TM), the world's first
console-quality, online music-rhythm game that is free to play, embeddable
anywhere online, and playable along with thousands of songs consumers own in
their music libraries. Instant Jam is currently available in a Facebook Beta
Program and is being shown this week at gamescom. The Instant Jam Beta
Program will be open to the public in subsequent weeks through the game's
site (www.instantjam.com) and embedded versions throughout the web.

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The first original game from InstantAction's Vegas-based games studio,
Instant Jam delivers a core game experience with high quality 3D graphics
through the browser and popular features of social games. InstantAction's
embeddable platform enables Instant Jam to be played anytime, anywhere -
including on Facebook, www.instantjam.com, editorial sites, blogs and
more. All that's required is an Internet connection.

Untethered from any console, players can jam along to their music library
with support for thousands of the world's most popular songs by tapping their
computer keyboards or playing with their favorite USB guitar controllers.
Players can challenge their friends, earn or purchase virtual goods that
enhance their game play, gift items, and even share the game online as easily
as they would a YouTube video.

"We created Instant Jam because we believe people should be able to play
along to any song from any band or genre they like, rather than be confined
to a handful of pre-set songs chosen for the game they're playing," said
Louis Castle, CEO of InstantAction. "We also strongly believe that games -
like other forms of entertainment media - should be easier for consumers to
discover, try, enjoy and share. Instant Jam embodies all of this and provides
music lovers with a powerful new way to interact while experiencing their
music."

Instant Jam launches with thousands of note charts supporting the world's
most popular songs - more than all other console music-rhythm game franchises
combined - with support for dozens of songs being added each week. Each note
chart is designed by an experienced game design team to provide an immersive
gaming experience that really makes you feel like you are playing a guitar;
Instant Jam does not simply track song beats as some algorithmically
generated programs do.

"The best part of working on a AAA game that lives online is that, unlike
a boxed product, we're not done when the game goes live; we're just getting
started," said Amir Rahimi, Executive Producer of Instant Jam. "Currently,
Instant Jam has all of the game play people have come to expect from premium
rhythm games on consoles. We'll be continually adding support for new songs,
major features such as fully customizable avatars, and more social elements
based on feedback from our community."

At launch, Instant Jam will include the following key features:

    - Your Music. Instant Jam automatically checks your music library to
      match your songs to suggested note charts so you can play right away
      with your music - be it a legendary rock classic or an emerging indie
      band. Or you can play your songs with any note chart you wish.
    - More Music. If you see something on the playlist you don't own, simply
      purchase new songs from Amazon or iTunes through the game and get in-
      game value in excess of the cost of the song. Purchased songs are added
      to your music library and yours to use anywhere you play your music.
    - Your Game. Instant Jam is free to play via social features as you earn
      fans, plays and new virtual items for bragging rights. Level up and
      earn new items, or quickly purchase them with micro-transactions to
      enhance game play.
    - Console-Quality Game play. With game play consistent with the best
      music games on the market, Instant Jam is playable from within any
      browser without long, annoying download wait times.
    - Share with Friends. Instant Jam can be embedded anywhere on the Web.
      Simply copy and paste the embed URL into your blog or website. Share
      the game with your social network and challenge friends to see who jams
      best.
    - Universal Play. Instant Jam is launching with thousands of note charts
      supporting the world's most popular songs - more than all other console
      rhythm-music games combined. Support for dozens of new songs in a
      variety of genres from around the globe will be added each week. The
      possibilities are endless!
    - Your Style. You can play Instant Jam with standard USB guitar
      controllers already in the market or tap away on your keyboard.
    - Coming Soon. The Instant Jam team will be adding new items and features
      on an ongoing basis based on community feedback.

"Instant Jam gives consumers a powerful new way to engage with the
artists and bands they love; it actually encourages and rewards them for
purchasing music they can then play anywhere," said Jed Weitzman, Head of
Business Development for InstantAction. "Instant Jam is more than a game -
it's an open platform for discovering and experiencing music with friends
through the power of social media. It has incredible potential to help
artists showcase and sell their music by engaging fans in a genuine and
impactful way."

The creators of Instant Jam are a star-studded cast of game industry
veterans behind best-selling original franchises such as Steven Spielberg's
BOOM BLOX, Command & Conquer, Lands of Lore and Eye of the Beholder, as well
as blockbuster licensed original products including The Lord of the Rings:
The Battle for Middle-earth I & II, Disney's The Lion King, Blade Runner and
Monopoly.

Instant Jam will be available initially on the PC, with Macintosh and
Flash versions to follow shortly.

For more information about Instant Jam, or for an opportunity to access
the Beta Program, please visit www.instantjam.com.

About InstantAction

InstantAction is an online gaming innovator bringing AAA-quality games to
the web, making them playable through a browser. The InstantAction suite of
tools and services enable game creators to deploy any game, made with any
technology, to any destination on the Web. Based in Las Vegas and Portland,
Ore., InstantAction is a business of IAC (Nasdaq: IACI). For more
information, visit www.instantaction.com.

InstantAction(R) is a registered trademark and Instant Jam(TM) is a
trademark of InstantAction. All other marks contained herein are the property
of their respective companies.

Additional Resources:

InstantAction Blog: blog.instantaction.com/

InstantAction Facebook Fan Page: www.facebook.com/InstantAction

Andrea Riggs, Andiriggs at InstantAction.com, +1-917-572-5555; or Elizabeth Olson, Ebeth at InstantAction.com, +1-650-302-4776, both of InstantAction; or EU Press Contacts: Simon Byron, Simon.Byron at PremierPR.com, +44-(0)-207-292-8330; or Tim Westphal, InstantAction at Marchsreiter.com, +49-(89)-519-199-42, both for InstantAction