John Lewis Insurance’s 3 Month Partnership With Classic FM

LONDON, September 28, 2011 -

Since Monday 1st August 2011, John Lewis Insurance has been sponsoring the John Suchet programme on Classic FM. The flagship morning show attracts over 2.8 million listeners each week* which allows John Lewis Insurance to reach a national audience.

The three month sponsorship includes on-air promotion of John Lewis Home Insurance, with four credits every hour. John Suchet’s homepage on classicfm.com also features display advertising and adverts will run in Classic FM magazine.

John Brady, Head of Commercial, John Lewis Insurance said: “John Lewis Insurance is pleased to be a sponsorship partner of the John Suchet show on Classic FM. This is a natural brand fit, and many of our customers enjoy listening to the station. We believe both our customers and other Classic listeners will be very receptive to learning more about John Lewis Home Insurance.”

John Suchet presents the morning show from 10am to 1pm on Classic FM, available on 100 - 102 FM, digital and online at classicfm.com.

About John Lewis Home Insurance

John Lewis Insurance offers competitively-priced Home Insurance with a high level of cover as standard to give your home and possessions they protection they deserve.

The benefits of John Lewis Home Insurance:**

• Unlimited Buildings and Contents Cover.***

We don’t ask you to estimate the value of your contents or the cost of rebuilding your home, so you’ll never have to worry about being underinsured.

Protect your valuables

With cover up to £15,000 per item to a total of £30,000 you don’t have to worry if you accidently break one of your prized possessions.

Worldwide Personal Possessions Cover

You can increase this up to £25,000 anywhere in the world. So if you lose your camera on holiday, you can claim for it when you get back.

Accidental Damage cover for buildings and contents

If you accidently spill red wine on your carpet you won’t have to live with the stain as we’ll remove it or replace the carpet.

24 hour Home Emergency Cover

If a pipe bursts in your house for example, we’ll find a reliable tradesperson and pay up to £1,500 towards labour and parts.

These are just a few of the ways that John Lewis Home Insurance is with you when it matters.

Find out more about John Lewis Insurance

* Source: RAJAR / Ipsos-MORI / RSMB, period ending June 2011, all stations and groups results are reported on their specified reporting period and TSA.

** Product benefits apply to John Lewis Home Insurance Classic policy.

*** There is no total sum insured limit but single article and total valuable limits apply.

Lauren Baldwin: Web Editor, Email: Lauren_Baldwin at JohnLewis.co.uk, Tel: +44(0)20 7592 5236