Johnson Controls and TÜV Rheinland Conduct Joint Head Restraint Study

Head Restraint Study "Voices Into Choices" Reveals Comfort and Safety Potential

BURSCHEID, Germany, May 19, 2010 - Johnson Controls, a leading global supplier of automotive interior
systems and electronics, and German technical inspectorate TÜV Rheinland
investigated car drivers' expectations regarding head restraints, their
functionality and to what extent head restraints have an influence on the
purchase decision. This initiative resulted in the joint study "Voices into
Choices" to ascertain customers' needs and the level of customer satisfaction
regarding car head restraints. 900 drivers from Germany, France and the USA
were asked to give their opinion on their head restraints and about what they
expect from them in future cars. The results of this study reveal: automakers
aren't exploiting the full comfort and safety potential of head restraints.

The head restraint study covers vehicles from the small, compact and
upper medium segments, reflecting the opinions of drivers from a car pool
representing more than 20 different models. The main focus was on safety,
functionality, comfort and production quality. The focus group consisted of
owners who had bought or leased a new car during the past four years and
ultimately made their purchase decision.

The study conducted by Johnson Controls illustrates that car drivers want
their head restraints to be easily adjustable to personal requirements,
intuitive to use, but still offer a high level of safety. It also stresses
how diverse drivers' demands on head restraints are, a fact particularly
highlighted by taking a closer look at safety and comfort aspects. 90% of the
German drivers surveyed see head restraints as safety elements, with comfort
a minor point. "Our study found that protection in a crash is the most
important demand on head restraints. It also showed that ease of adjustment,
soft padding, and a position close to the head are seen as requirements of
head restraints," declared Dr. Frank Schierge, Head of Innovation and Market
Research at TÜV Rheinland.

Top priority for French and American drivers is to enjoy the entire
journey in a comfortable sitting posture, without the head being pushed
forward or to the side. They prefer perfect adjustability, comfortable
upholstery, plus ease of adjustment and operation. 34% of the US and 32% of
the French drivers who took part in the survey viewed head restraints more as
a comfort than a safety feature.

Desire for greater comfort with the same degree of safety

One fundamental comfort functionality the participants in the study
highlighted is a greater degree of adjustability of future head restraints,
which are regarded as very important when it comes to seating comfort. Only
when the overall seating comfort is right will a prospective customer
actually decide to buy a particular car, especially in France and the USA.
The average customer satisfaction ratings in respect of the comfort offered
by head restraints fitted in participants' current vehicles reveal that
there's still big potential for optimization: 45% in Germany, 34% in France
and 39% in the USA.

"The study has provided us with a deeper understanding of what car
drivers expect from head restraints. It has also highlighted key criteria
that all head restraints should fulfill from the consumer's point of view.
The desire for greater comfort while maintaining the same level of safety
will be incorporated into the development of new models," said Paul Elliott,
Vice President of the Global Product Center JIT Assembly at Johnson Controls
Automotive Experience.

The full press release is available online in our Media Center at
www.johnsoncontrols.com.

About Johnson Controls Automotive Experience

Johnson Controls Automotive Experience is a global leader in automotive
seating, overhead systems, door and instrument panels, and interior
electronics. We support all major automakers in the differentiation of their
vehicles through our products, technologies and advanced manufacturing
capabilities. With more than 200 plants worldwide, we are where our customers
need us to be. Consumers have enjoyed the comfort and style of our products,
from single components to complete interiors, in over 200 million vehicles.

    For further information please contact:

    Johnson Controls GmbH
    Automotive Experience
    Astrid Schafmeister
    Tel.: +49-2174-65-3189
    Fax: +49-2174-65-3219
    E-mail: astrid.schafmeister@jci.com

For further information please contact: Johnson Controls GmbH, Automotive Experience, Astrid Schafmeister, Tel.: +49-2174-65-3189, Fax: +49-2174-65-3219, E-mail: astrid.schafmeister at jci.com