Latest Nerdic Terms Revealed for 2011

Ten New Words Added to Shared European Language

LONDON, October 7, 2010 - Retweet, Mifi, Cloud and Tablet are revealed today as among ten new
technology words being added to the 2011 updated volume of the Nerdic
dictionary.

Shortlisted from hundreds of entries by Europe's leading
retailer PIXmania and technology magazine T3, who have both been monitoring
the language, the latest submissions to Nerdic reflect the new emerging
technologies and trends that are set to become commonplace across Europe next
year.

Discovered in 2008, Nerdic breaks down traditional language
barriers across Europe by allowing people to communicate via technical
terminology. Despite being based in the English language, Nerdic phrases such
as 'internet', 'dongle', 'wifi' and the verb 'to google' are now widely
understood throughout Europe, with PIXmania estimating that there are now
more than 2 billion uses of the Nerdic language every day by the 700 million
people in Europe. It has prompted the leading electrical retailer to apply
for official recognition of Nerdic as a language.

Analysis from the panel of experts at PIXmania and T3 reveals
that the growing influence of social media and tablet related computing
across Europe are responsible for over half of the new terms to be added to
the dictionary.

Ulric Jerome, managing director of Pixmania.com, comments:
"Just like the technology it describes, it's natural that a language such as
Nerdic constantly evolves. The market is moving so fast that the new terms we
have discovered for 2011 will probably be those to forget in 2012 as new
technology supersedes what we perceive to be cutting edge today."

With almost 200 million people using Twitter, and over 500 million
using Facebook, it is no surprise that social media phrases have
qualified for submission in the 2011 volume, with words such as Retweet, the
act of passing a third party tweet on to your Twitter following, and Cloud,
the remote storage facility, making the cut.

Kieran Alger, online editor of T3, explains the new additions
to Nerdic: "As the creep of technology and social networking continues to
change the way we behave, it's completely logical that it'll simultaneously
change the way we speak. Every time Apple launches a service or a big
manufacturer like Samsung creates new TV technology, we see a slew of new
language leaking into our everyday dialogue to describe it.

"A year ago, if you'd have told someone that you retweeted
their hashtag tweets about how the new Android OS Froyo was about to unleash
the power of the Cloud, there's a good chance you'd be hauled in front of a
doctor pretty sharpish. But it's normal now. With Facebook and Twitter
reaching record audiences on a global scale, the spread of this new techspeak
is also faster than ever. A previously unknown term can become globally
recognised almost within a day. That's a startling change to the way
language builds up, and with technology becoming ever more prevalent this is
only going to increase."

To help Brits improve their Nerdic, Kieran Alger and his team
have identified the top words and phrases to look out for in the next year -
as well as those they can forget; a full glossary of which can be found
online at Pixmania.co.uk.

    Top Nerdic words for 2011

    1. Facetime - Video calling service recently launched as part of the
       iPhone 4 upgrade
    2. Tablet - Netbook-killing touch-screen computers, helping
       to create a Tweet-while-you-watch two-screen media experience in a
       lounge near you
    3. Froyo - The latest version of Google's fast growing Android platform
       for smart phones. Not to be confused with their not-yet-released
       next generation operating systems Gingerbread and Honeycomb
    4. Augmented reality - Using the combined power of your device's GPS
       chip, camera and screen to overlay virtual information on to the real
       world. Currently on show in iPhone and Android apps like Layar, and
       being overused by advertisers for gimmicky campaigns
    5. Connected TV - Catch-all phrase that essentially means
       unleashing the power of the internet (or the Cloud) on your TV, with
       apps offering a multitude of additional entertainment from your
       gogglebox, like video on demand services from LoveFilm along with the
       usual suspects like Twitter, Facebook and YouTube
    6. MiFi - Pocket-sized device that uses the mobile network to turn you
       into your own mobile WiFi hotspot. Internet wherever you have a 3G
       network
    7. AMOLED - The latest generation of OLED technology, where each set of
       pixels is controlled individually. Leads to a far sharper picture and
       greater contrast ratio without sacrificing OLED's super thin form
       factor
    8. Retina Display - Apple's latest screen technology that claims to be
       so sharp the human eye can't even see how sharp it is. Could
       transform tablets into excellent ereaders
    9. Cloud - The Big Yellow storage unit in the sky, the Cloud, lets you
       store all your information remotely and access it from any device
       wherever you need it, provided you have a connection
   10. Retweet - The action of passing on a witty quip or insightful piece
       of commentary to your Twitter followers

Other Nerdic words that will become more prevalent throughout
2011 include: Followers, Paywall, Motion gaming, Mind control gaming, MID
(Mobile Internet Device), LTE / WiMax, MeeGo, Snapdragon, Social gaming.

    Nerdic words to forget in 2011

    1. Google Wave - Another ill-fated launch from Google, web-based Wave
       tried to bring about a revolution in work, bringing instant messaging,
       email, and social networking together in one place. Main problem was
       that no one really knew how to make it work, or what it was really
       for
    2. Bebo - Social networking site for a younger audience that took on
       Facebook and lost.
    3. Landline - That thing you used to use to make phone calls to your
       family that now only serves as an additional GBP11 per month on your
       monthly household bill
    4. Facebook fan - The act of showing the people you've not yet
       'unfriended' on Facebook that you're really, really into something,
       let's say Lady Gaga. Replaced by the 'Likes' button which is the act
       of showing those same people that you're into something but without
       the stalky overtones
    5. MySpace - Place where musicians and music fans used to go to create
       profile pages using bizarre unreadable fonts
    6. Widget TV - What TVs were called before we started hearing about
       Connected TV.
    7. Maemo - Nokia's defunct mobile operating system that's about to be
       superseded by MeeGo
    8. Poke - The virtual act, via Facebook, of prodding someone to remind
       them that you're still alive, still on Facebook and that you either
       fancy them or are wondering why they've not spoken to you in five
       years. If you're poking people the answer to that question ought to
       be obvious. Hence its decline in popularity

To download the full glossary please go to PIXmania.co.uk or
PIXmania.com.

Note to editors:

About PIXmania.com and myPIX.com

Created in 2000, PIXmania.com is the largest European consumer
electronic products store on the Internet. Present in 26 countries,
PIXmania.com has 30 million unique visitors per month and more than 6 million
customers. With more than 1,000,000 products, and 1,020 collaborators,
PIXmania.com owes its success to the high level of availability of its
products, its low prices, its speed of delivery and its numerous other
associated services.

PIXmania.com also operates PIXmania-Pro, the B2B site
dedicated to professionals, and myPIX.com. Created at the end of 2002,
myPIX.com is a portal dedicated to the printing and storing of digital photos
and has 2.5 million hits per month and 210 collaborators. myPIX.com handles
the filing, sharing and printing of digital photos. The site also has the
widest range of albums and frames, boasting 260 products.

DSG international plc is one of Europe's leading specialist
electrical retailing groups. It operates a multi-channel approach to
electrical retailing and trades through more than 1,300 retail and online
stores, spanning 27 countries and employing nearly 40,000 people. More than
100 million customers shop in-store and online with DSGi every year.

Currys is the UK's biggest electrical retailer with a network
of over 500 stores nation-wide, including out of town stores, high street
Currys.digital stores and a Currys Megastore in the Midlands. There are a
range of lcd tv (www.dixons.co.uk/gbuk/index.html) and Toshiba laptops
(www.pcworld.co.uk/gbuk/r/toshiba/0_0_0/) at Currys and PC World as
well as a host of tv offers (www.currys.co.uk/gbuk/index.html).

    * Based on www.google.fr results for searches carried out
      [September 2010]

    For more information please contact:
    James Fick or Simon Branney
    Direct: +44(0)20-7544-3735 / +44(0)20-7544-3783

For more information please contact: James Fick or Simon Branney, Direct: +44(0)20-7544-3735 / +44(0)20-7544-3783