Lebara Group Launches Pay Monthly Contracts

By Lebara, PRNE
Sunday, September 26, 2010

UK Customers First to Receive new Portfolio With up to 2500 UK or International Minutes Plans Range From GBP10 - GBP40

LONDON, September 27, 2010 - Lebara, the global leader in providing high quality, low-cost
international mobile services, today took a significant step forward with the
introduction of Pay Monthly contracts. Available initially in the UK, plans
offer 2500 international or UK minutes and innovative three month contracts,
with prices ranging from just GBP10 up to GBP40. All plans include up to 2000
Lebara-to-Lebara call minutes and text messages and, in celebration of the
launch, Lebara is also offering up to 10MB of mobile internet access per day
free until November 1st 2010. In expanding its product portfolio Lebara
continues to solidify its leadership position.

Available immediately, the new SIM-only plans are aimed at customers who
appreciate the value that has become the trademark of Lebara and its Pay As
You Go SIM, but whose lifestyle and usage patterns are more suited to a
monthly plan. Plans include: My Country for customers predominantly calling
internationally; UK Caller for those who mainly make UK calls, but still want
great international rates; and Combo for those customers looking for a
combination of both. The plans are supported by a new dedicated Pay Monthly
customer services team providing support in multiple languages.

Yoganathan Ratheesan, Chief Executive Officer of Lebara said: "At Lebara
we pride ourselves on our customer-centred approach, placing their evolving
needs at the heart of all of our services. With these new plans we are
offering more choice, while staying true to our brand promise of offering
simple, honest value, without compromising the quality of service already
appreciated by millions of customers across the world. This is a significant
move forward for Lebara, enabling us to grow our customer base and further
cement our position as the global leader in delivering low cost international
mobile services."

Dario Talmesio, Senior Analyst for Informa's Mobile Operator Intelligence
Centre commented: "Our recent MVNO research shows that the space is getting
increasingly crowded and that MVNOs need to differentiate their offering. In
that context, post pay is an obvious and safe service evolution. According to
Informa Telecoms and Media data 42.8% of UK subscriptions are postpaid;
Lebara is opening up a whole new market segment with clear growth
opportunities."

For full release: www.lebara.com/media.html

Melissa Devine, melissa.devine at mslworldwide.com, +44(0)20-7878-3118/+44(0)7534-210-387

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