LendProtect UK Ltd. is Selected By MEM Consumer Finance Ltd. ("MEM") As Their Specialised Credit Reporting Agency (CRA) For The Under-Banked Consumer Market

By Factortrust, PRNE
Monday, December 21, 2009

LendProtect UK extends its leadership position as the solution of choice for alternative lenders

MARIETTA, Georgia and LONDON, December 22 - LendProtect UK Ltd., a subsidiary of FactorTrust, Inc. a leading global
specialised credit reporting agency and provider of consumer risk management,
identity verification, and banking verification services for alternative
financial services providers serving the under-banked consumer market, today
announced that MEM has contracted to use LendProtect UK Ltd's specialised
credit reporting solution. LendProtect UK Ltd. headquarters are located at
Longcroft House, 2/8 Victoria Avenue, London EC2 4NS.

"We are very pleased and excited to be working with LendProtect UK Ltd.
We view them as the leader in the marketplace, and always want to surround
ourselves with the best underwriting resources available", said Iain
McKenzie
, CEO of MEM Consumer Finance Ltd. The LendProtect UK solution
encompasses proprietary loan performance data, public record data, and bank
account and debit card verification data. This unique solution is delivered
via LendProtect UK's real-time decisioning platform, leveraging the
LendProtect score, which is a proprietary under-banked credit risk score for
the UK market. "Our team works hard every day to deliver a world-class
solution. When the largest and most respected lender in the industry chooses
you, it provides validation that you're on the right path and also renews our
determination to continue to innovate and deliver the best solutions possible
for all of our customers," said Greg Rable, FactorTrust CEO.

About FactorTrust & LendProtect UK Ltd.:

FactorTrust is a leading Credit Reporting Agency (CRA) and provider of
consumer risk management and identity verification services for Alternative
Financial Services providers serving the under-banked consumer market.
FactorTrust's LendProtect solution effectively predicts risk by combining
consumer credit data with public record, and alternative data sources to
provide a comprehensive view of each consumer's credit history and identity.
FactorTrust's industry leading position and rapid growth are attributable to
quality of service, focus on serving our customers and the belief that
FactorTrust's ultimate success is directly tied to the success of our
clients. For more information, visit www.factortrust.com or
www.lendprotect.co.uk.

About MEM Consumer Finance Ltd.

MEM Consumer Finance Ltd. (MEM) has been established since August 2003
and is one of the UK's market leaders in online payday loans, serving these
customers using its 150 strong call centre located in Bicester, Oxfordshire,
UK
.

As demonstrated by MEM's recent customer survey, the payday loan offering
achieves an extraordinarily high degree of customer satisfaction. Customers
enjoy the convenience of being able to apply quickly and easily, the
transparency of the charging structure and the levels of customer service
provided by its agents.

A Payday Loan helps people to get through a cash crunch without paying
late fees or bouncing cheques - the charges for which can be considerably
more expensive for the customer than Payday Loan fees.

The loan process is simple. Customers apply online or by telephone and
MEM's bespoke underwriting system assesses each customer individually,
assigning them an approval limit based upon their financial commitments. The
funds are deposited into their account on the day the loan has been applied
for and, on their payday, the amount is debited using the customer's bank
account debit card.

The MEM Payday Loan process allows customers, who lead busy lives to
apply without the need to leave their desks, visit their bank, make
appointments, or wait for their cash after making a loan application.

For more information about MEM, visit www.mem-cf.co.uk

Alastair Boothroyd, Head of UK Sales and Business Development of LendProtect (UK) Ltd, +44-(0)-20-3206-1207

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