Let Your Batteries be the Boss of you

The New Energizer(R) Intelligent Charger Puts you in Control of Your Power

LONDON, September 30, 2010 - So picture the scene. You're at a family celebration and all
the party guests have gathered for that important group photo, but just at
that moment your digital camera shuts down.

These moments will be a thing of the past thanks to
Energizer(R), the World's number one selling Rechargeable brand, which this
autumn launches a unique and revolutionary charger that puts you back in
control of your power and helps make your life easier.

"We are committed to listening to our consumers and providing
innovative solutions that help make their lives easier," said Martin Burch,
Marketing Director for Europe. "Here at Energizer(R) we know that people lead
busy lives and are looking for simpler ways to keep their many
battery-powered devices going so that they, for example, don't miss that
perfect picture because of a drained battery.

"Now, based on extensive consumer insights, Energizer(R) has
launched a charger that for the first time allows you to have greater control
over your time and not miss all the important moments in your life."

ENERGY STAR(R) certified, the Energizer(R) Intelligent Charger
represents a new generation of NiMH (nickel-metal hydride) battery chargers
and uses smart technology to help you do more - at work, at play and in life.

This intuitive battery charger sets a new benchmark in
innovation and demonstrates Energizer's(R) ongoing commitment to putting your
lifestyle needs at the heart of its products. Its innovative features mean
that never again will you be left without portable power.

    - The easy-to-read Digital Countdown Clock tells you exactly
      how many hours are left until the batteries are fully charged and ready
      to go, meaning you no longer have to waste time waiting for your power
      - putting you back in control and able to do more with your time

    - Added to that, the Energizer(R) Intelligent Charger comes
      with a Digital Fuel Gauge which indicates how full your battery is - so
      you have a much clearer idea of how long your batteries will last.
      Perfect for last minute meetings or when you need a quick top-up of
      power

    - The charger is a great investment too. Its built-in Overcharge
      Protection automatically shuts off the device once the batteries
      are fully powered, meaning you maximise the number of times you can
      charge your batteries

    - Not only does the charger get the most out of your battery
      power, but it also has a Battery Indicator which detects if your
      battery is good or bad, so you know exactly when to buy new ones. Its
      clever technology can also detect a non-NiMH battery (such as alkaline)
      and shut of the charging

    - The Energizer(R) Intelligent Charger re-fuels two or four AA
      or AAA batteries at any one time and is suitable for worldwide voltage.
      It can fully charge four AA or AAA batteries in 6 to 8 hours

The Energizer(R) Intelligent Charger was developed in direct
response to consumer research, conducted by Impulse Research amongst parents.
The survey showed that 74 per cent long for a 'fuel gauge' on their battery
charger indicating the current level of power in their rechargeable
batteries, while 68 per cent want a charger that will let them know how much
charging time remains - both key features of the new Energizer(R) Intelligent
Charger.

A smart solution to rechargeable power, the Energizer(R)
Intelligent Charger answers the demands of today's busy lifestyles. By
upgrading to the Energizer(R) Intelligent Charger, you need never worry about
unexpectedly running out of power again.

The Energizer(R) Intelligent Charger will be available this
autumn from most major European retailers.

For more information on the Energizer(R) Intelligent Charger
visit the Energizer(R) website at www.energizer.eu

About Energizer:

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St.
Louis, Mo., is one of the world's largest manufacturers of primary batteries,
portable battery-powered devices and portable flashlights and lanterns.
Energizer is a global leader in the dynamic business of providing power
solutions with a full portfolio of products including Energizer(R) brand
battery products; Energizer(R) Ultra Plus; Energizer(R) High Tech;
Energizer(R) Ultimate Lithium; Energizer(R) Advanced Lithium; Rechargeable
batteries and charging systems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology
innovator by redefining portable power solutions to meet people's active
lifestyle needs for today and tomorrow with Energizer(R) Energi To Go(R)
chargers for rechargeable portable devices; charging systems for wireless
video game controllers; and specialty batteries for hearing aids, health and
fitness devices, as well as for keyless remote entry systems, toys and
watches. Energizer is redefining where energy, technology and freedom meet to
bring to market consumer-focused products that power the essential devices
that help people stay connected and on the go at work and at play. Visit
www.energizer.eu

Energizer's Personal Care Division offers a diversified range
of consumer products in the wet shave, skin care feminine care and infant
care categories. The company's portfolio includes well established brand
names such as Schick(R) and Wilkinson Sword(R) men's and women's shaving
systems and disposable razors; Playtex(R) tampons, gloves and infant feeding
products; Banana Boat(R) and Hawaiian Tropic(R) sun care products; and Wet
Ones(R) moist wipes.

For more information contact: Jacylin Goh, +44(0)1494-556-122, Jacylin.goh at energizer.com; Brooke Howard, +44(0)1494-680-727, Brooke.howard at cirkle.com