Littlewoods Europe Launches January Sale Early

LIVERPOOL, England, December 30, 2010 - Littlewoods Europe, part of the Shop Direct Group, the second largest
online clothing retailer in the UK, has announced that its End of Season Sale
has started early. The sale sees more than 5,000 product lines in Littlewoods
Europe's online store, discounted, with savings of up to 75% off on offer.

Amongst the lines included in the End of Season Sale are fashion and
household related products, such as clothing and footwear for the whole
family, as well as homewares, including basics such as bedding and towels.
Customers can expect to see big brand names like Calvin Klein, Bench clothing
(www.littlewoodseurope.com/bench/e/b/5627.end), Ben Sherman, Converse,
FCUK, Nike and Adidas on offer at significant discounts.

The End of Season Sale comes at a time when many households are still
suffering from the current ongoing economic uncertainty in Europe, with its
serious repercussions on personal finances and household budgets. Littlewoods
Europe believes that the prospect of up to 75% discount on leading lines will
entice savvy shoppers to snap up great deals, as well as benefitting
budget-conscious households and business owners.

A spokesperson for Littlewoods Europe said, "With ongoing economic
uncertainty throughout Europe, household budgets are ever more challenged,
families are having to really keep a close eye on their bank balances. Our
customers are becoming more adept at making their budget stretch, and seeking
out the best deals. With over 500 bedding (
www.littlewoodseurope.com/home-garden/bedding-linen/e/b/3478.end)
lines in the sale, we believe these offers from Littlewoods Europe, will be
of particular interest to customers in Europe who run holiday lets, when
preparing for the new holiday season."

Littlewoods Europe delivers to customers in France, Spain, Germany and
Portugal. Home delivery is within 7 working days with 28 days home approval
guarantee.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group which is the UK's
largest online and home shopping retailer with sales of circa GBP1.7 billion.
It is aimed at women who want the convenience of home delivery from one of
their favourite British on-line retailers. The delivery cost is EUR5
regardless of size of order. Delivery is within 7 working days, with 28 days
home approval guarantee.

The Littlewoods Europe site features over 14000 product lines,
from core categories of clothing, including Nike clothing (
www.littlewoodseurope.com/nike-sportswear/e/b/2780/promo/17600007.end)
, as well as dresses and women's shoes (
www.littlewoodseurope.com/women/shoes-boots/e/b/1665.end).

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

    PR Contact:

    Megan Gow
    Consumer PR team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-1083

    www.littlewoodseurope.com

PR Contact: Megan Gow, Consumer PR team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-1083