London Hotels Have Worst Reputation in Europe

LONDON, September 7, 2011 -

Out of 1000 evaluated cities and towns in Europe, London hotels have been given the lowest collective score by travellers.

The hotel price comparison website www.trivago.co.uk has put together a ranking of European and British cities according to the online reputation of their hotels, and concludes that out of over 1000 European cities, London has the worst reputation among travellers.

The results of the study show that hotels in London and Birmingham have a much lower reputation than hotels based in other European countries and cities. Out of 100 points, London and Birmingham hotels have a collective score of 72.2 and 74.15 respectively. Of course, factors such as room price and hotel quality tend to affect review scores heavily, and this may partly explain why an expensive city such as London might receive lower scores than others. Nevertheless, such price and quality considerations are true for all cities, and in contrast to London and Birmingham, many other cities have significantly better ratings: Berlin has an average score of 78.88, Madrid has a score of 78.35 and Rome is at 77.14. In fact, out of 1000 cities evaluated, the only cities to fare worse than London are the Maltese city of Sliema (71.00) and the small Spanish towns of Lloret del Mar (69.57) and El Arenal (66.78).

Brussels, Geneva and Amsterdam also have bad reputations

London and Birmingham are joined at the bottom of the ranking by major city destinations such as Copenhagen (74.29), Amsterdam (74.42), Paris (74.58) and Geneva (74.88). The hospitality industries of these cities - destinations popular among tourists and business travellers alike - have clearly not impressed the travellers who have stayed there.

It might be surmised that city size or popularity leads to lower hotel ratings, but further evidence shows that this is not the case; the cities with the best hotel reputations in Europe easily reach scores above 80 out of 100. The German city of Dresden is at the very top, with an average hotel rating of 82.32. It is followed by Krakow, with a score of 81.09 and by the Belgian town of Bruges, whose average hotel rating is 81.03. Other important tourist destinations such as Venice (80.72), Barcelona (79.32), Budapest (80.24), Florence (79.75), and Berlin (78.88) equally demonstrate that cities can achieve excellent hotel reputations despite receiving significant numbers of tourists or business travellers each month.

Belfast, Canterbury and Cardiff the best rated cities in the UK

On a national scale, the hotel industry in the UK ranks fairly well. The top rated cities in the UK consist of Belfast, Cardiff and Canterbury, whose scores range between 79 and 81 out of a hundred. Scottish destinations have also earned good reputations, with big cities like Edinburgh and Aberdeen achieving scores of 78.63 and 77.88 respectively. Glasgow’s reputation is less stellar, but still respectable with an average hotel rating of 75.95. In England, popular city destinations such as Liverpool (78.78), Manchester (77.37) and Oxford (76.51) all have achieved good hotel scores. Birmingham, however, joins London with one of the worst hotel ratings in both the UK and Europe - 74.15. It is joined by Coventry (72.80), Brighton (73.64) and Portsmouth (74.08) as the lowest scored cities in the UK. 

The study is based on European cities and towns with more than 50 hotels. Taken into consideration were over 28 million reviews, found on trivago and its partner booking sites.

Freedom to publish with reference to www.trivago.co.uk

trivago Hotel Online Reputation Ranking
The 50 most popular European destinations on trivago :

       City     Online Reputation        City     Online Reputation

    Dresden                 82.32     Stockholm               77.92
    Krakow                  81.09     Nuremberg               77.81
    Bruges                  81.03     Hannover                77.45
    Venice                  80.72     Manchester              77.37
    Bologna                 80.69     Athens                  77.35
    Budapest                80.24     Cannes                  77.18
    Florence                79.75     Rome                    77.14
    Bucharest                79.6     Hamburg                 77.09
    Valencia                 79.6     Cologne                 76.77
    Prague                  79.51     Munich                  76.53
    Barcelona               79.32     Düsseldorf               76.5
    Sofia                   79.14     Oslo                    76.22
    Salzburg                79.12     Milan                      76
    Lisbon                  79.02     Glasgow                 75.95
    Berlin                  78.88     Lyon                    75.35
    Grenada                  78.8     Nice                    75.11
    Edinburgh               78.63     Stuttgart               74.98
    Palermo                 78.56     Brussels                74.94
    Istanbul                78.52     Frankfurt               74.88
    Turin                    78.5     Geneva                  74.69
    Seville                 78.49     Paris                   74.58
    Madrid                  78.35     Amsterdam               74.42
    Vienna                  78.33     Copenhagen              74.29
    Dublin                  78.12     Birmingham              74.15
    Naples                  78.09     London                   72.2

trivago Hotel Online Reputation Ranking
The most popular British destinations containing more than 50 hotels on trivago:

       City          Online Reputation

    Belfast                      81.44
    Canterbury                   79.21
    Cardiff                      79.15
    Liverpool                    78.78
    Durham                       78.70
    Edinburgh                    78.63
    Bath                         78.59
    Sheffield                    78.43
    Leeds                        78.21
    York                         78.15
    Lincoln                      77.93
    Aberdeen                     77.88
    Plymouth                     77.75
    Blackpool                    77.37
    Manchester                   77.37
    Exeter                       77.30
    Norwich                      77.12
    Swansea                      77.03
    Oxford                       76.51
    Southampton                  76.18
    Glasgow                      75,95
    Cambridge                    75.14
    Leicester                    75.04
    Birmingham                   74.15
    Portsmouth                   74.08
    Brighton                     73.64
    Coventry                     72.80
    London                       72.20

About trivago

Travellers find the ideal hotel for the best rate on www.trivago.co.uk. The online service compares the hotel rates of over 100 booking sites for 500,000 hotels worldwide. In addition, trivago has integrated over  28  million  hotel  reviews  and  shows  the  overall  rating  for  each  hotel.  trivago does  not  just compare the prices of online hotel booking sites, but also the rates. Users can see whether breakfast is included, if any cancellation fees apply, and whether payment by credit card is available. trivago is  the  first “Freestyle” metasearch  engine:  travellers  are  able  to  search  by  holiday  region,  city or hotel  name.  With  its  headquarters  in  Dusseldorf,  Germany,  trivago  was  founded  in  2005  and currently operates 26 international country platforms.

Romain Hefti
PR Manager
Tel.: +44(0)2030-025-995
E-Mail: Romain.hefti@trivago.com

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