M2M Alliance Bolstered at the M2M Zone at CeBIT

By Horizon House Publications, PRNE
Monday, February 8, 2010

HANNOVER, Germany, February 9 - An event staged by Europe's premier vendor organization for
machine-to-machine communications and North America's largest M2M events
organizers is drawing the leading lights in the fast-growing sector in search
of international and vertical markets. The M2M Alliance is now working with
Horizon House's M2M Zone to establish a special pavilion and conference at
the heart of the massive CeBIT trade show for IT and communications
technology.

The M2M Zone Exhibition will be held on March 2-6, and the M2M Zone
Conference will take place on Thursday, March 4 - both in the Telematics Hall
at the CeBIT Fair Grounds in Hannover, Germany.

Several well-known M2M service providers have joined the Alliance in
preparation for the combined event, including Dutch telecom carrier KPN,
which looks at the event as an opportunity to show its bona fides in the M2M
growth segment. "We've already gained a lot of experience in supporting M2M
applications fast-and-efficient throughout Europe, and our membership in the
Alliance and participation in the M2M Zone gives us the platform to show it,"
says the head of KPN's M2M team, Kim Byberg. KPN will be joined at the event
by other M2M carriers like Telenor Connexion and Orange/Mobistar.

M2M's leading systems providers will likewise be well represented.
Italian M2M module manufacturer Telit is a long-time Alliance member, and the
company's VP of Marketing Alexander Bufalino says, "We look forward to seeing
large numbers of visitors directly from important vertical sectors like
automotive, energy & utilities, and medical. We'll take the opportunity to
show that we are a turnkey M2M solutions provider, and much more than just
hardware." Telit will be joined by other well-established M2M systems
suppliers such as Skywave and Cinterion.

About the M2M Alliance e.V.:

The M2M Alliance is an open organization with members representing the
entire M2M value chain. The non-profit organization publishes the M2M
Journal, as well as its own e-mail newsletter and Websites in English and
German (www.m2m-alliance.de). It currently has more than 30 members in
eight countries.

About Horizon House Publications:

Horizon House manages trade-show pavilions, Websites
(www.telecomengine.com, www.m2mzone.com), and e-mail
newsletters for the telecommunications and M2M industries through its
Telecommunications Media Group. The privately-held company maintains
headquarter offices in Norwood, MA USA (near Boston) and London.

Rula Salameh, +1-781-769-9750, rsalameh at m2mzone.com

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