Magiq, the On-Demand Digital Marketing Company, Launches With Website Content Personalization and Trigger-Based Online Marketing Services for Marketers

Unique Trigger-Based Online Marketing Services and Website Content Personalization for Online Customer Engagement and Lead Nurturing Launched to Global Corporate and Agency Marketing Sector by On-Demand Digital Marketing Company

NEWBURY, England, November 17 - Magiq www.magiq.com the on-demand digital marketing
company, has today launched to the global corporate marketing sector, a suite
of easy-to-use, pay-as-you-go, online services. Magiq allows marketing teams
to conduct website content personalization campaigns and optimize their
digital marketing communications to the individual customer through
trigger-based online marketing, based on real-time behavioural & activity
data and historic profiles of the visitors and customers.

Magiq allows marketers to subscribe to on-demand digital
marketing services which provide increased content relevance to customers,
and automated CRM solutions which help online businesses have more meaningful
and timely dialogue with their audience. With a low-risk, pay-as-you-go,
short-term business model with minute-by-minute management and a simple,
single, one-off web-site change, Magiq's services allow marketers to set-up
dynamic website content personalization campaigns, whilst also delivering
individual customer engagement.

Magiq computes and records key events and metrics (such as RFM
scores, contact details, location and purchase history) and saves these in
the customer database it builds for the site. The Magiq services then
capitalise on both the real-time visitor activity and the captured historical
data to dynamically personalise web content and present the message to each
individual customer, or provide lead nurturing and anti-defection tools.

These services include:

    - Magiq Chameleon - a dynamic landing page optimizer that
    adapts content for each visitor in real-time according to the search term
    they used to find the site, making the site appear to be the perfect
    destination for the query - a completely new concept! Negates the need
    for expensive Google Adword campaigns, whilst also improving search
    engine rankings and conversion rates.

    - Magiq Locale - a website content optimization tool that
    allows marketers to automatically insert location-specific content in
    real-time, as determined by exactly where the visitor is in the world.
    Recognising almost 250,000 individual locations, Magiq Locale can for
    instance present information on local contacts and dealers, pricing
    appropriate to the country, region or town or it can even adapt the
    site's language or national colours.

    - Magiq Retain - an automated anti-defection solution which
    provides the site owner lists of customers who appear to be at risk of
    abandoning the brand, before they actually do, based upon the capturing
    of session/behavioural data and the building and filtering of individual
    customer RFM profiles.

    - Magiq Prospect - a lead generation solution that generates
    lists of returning, interested 'ready-to-buy' online visitors, including
    their email addresses, location and interests, equipping marketers with
    the information required to act on real-time 'hot' sales leads.

    - Magiq Smart - a trigger-based online marketing solution that
    presents content based upon a combination of the current session, but
    also the details of the customer's history, rather than relying on
    real-time data alone. For example, content can be presented to visitors
    if they have filled a shopping cart but not purchased on return, or if
    one of their products purchased on a previous visit is now up for
    renewal, or if the new, regular visitor still has not made an initial
    purchase, and may need a special offer to influence them to make that
    initial purchase.

Once the Marketing teams have opened their Magiq account they
are free to use any or all of Magiq's on-demand digital marketing services -
website content personalization or trigger-based online marketing - on a
pay-as-you-go basis and set budgets for each campaign. This allows them to
experiment with new trigger-based online marketing ideas and creative
campaigns without risking established ones, or over-running their budgets.
Magiq provides alerts for when the budget limit is close to being reached and
will stop adapting the site when the pre-set budget is exhausted, ensuring
that extra and unexpected spend is not accrued.

Malcolm Duckett, VP Operations at Magiq, the on-demand digital
marketing company, comments, "The core principle of Magiq and its on-demand
digital marketing services, is ease of use. We wanted to free the marketing
teams from all the pain and costs of continual manual website changes. Once
Magiq has been enabled on a site - typically a 5 minute task - they are then
free to use any of the website content personalization or trigger-based
online marketing services in any way they choose. This will reduce the demand
on IT teams for urgent website changes and make day-to-day campaign
management far simpler for creative, marketing and agency staff. Deploying
fresh online campaigns in response to news events, product launches or simply
new ideas can now be instant!"

The payment structure for Magiq is on a pay-as-you-go basis,
with a minimum monthly fee of $850 (about GBP500). Budget limits can also be
set, allowing marketers to apportion set costs to the initiatives, track
precise spend and easily identify return on investment via increased
conversion rates.

Duckett concludes, "All of our services, and indeed our
underlying philosophy, are based upon the importance of understanding online
customers, appreciating them as individuals and engaging in relevant dialogue
with them either in real-time on the website, or through other CRM means such
as call centres or emails. The launch represents merely the tip of the
iceberg for the Magiq portfolio - the potential for leveraging the
broad-ranging data is enormous."

About Magiq

Magiq, the on-demand digital marketing company, is dedicated
to helping marketers communicate more efficiently, freely and effectively
with their online customers using data captured from each visitor.

Magiq provides marketers with easy-to-use, cloud-based,
pay-as-you-go, online services that compile and use customers' online
behaviour and history to optimise and personalise digital marketing
communications to the individual.

Magiq uses teams of 'Gnomes' to power the services - a
descriptive metaphor for those Magiq users with a non-technical mindset
reflecting the "service-not-technology" nature of Cloud-based solutions. So
Gnomes can be "hired" and given simple and intuitive rules and budgets by the
Magiq user to adjust the banners, graphics and text on a page, or identify
and categorise a 'hot' leads or potentially defecting customers.

Magiq's solutions actually use advanced, proven Web 2.0
Technology and analytics to compile data about customers and visitors. By
linking Magiq's automated digital marketing programs to data about individual
customers, and their behaviour and history of dealing with the site, Magiq
can help marketing teams increase conversion rates, improve customer
experience and increase customer engagement with the site, brand and
products.

For further information, please contact:

    Malcolm Duckett
    Magiq
    Tel: +44(0)1635-232-186
    Fax: +44(0)1635-230-435

    Will Gardiner
    itpr
    Tel: +44(0)1932-578-800
    Fax: +44(0)1932-578-801

For further information, please contact: Malcolm Duckett, Magiq, Tel: +44(0)1635-232-186, Fax: +44(0)1635-230-435; Will Gardiner, itpr, Tel: +44(0)1932-578-800, Fax: +44(0)1932-578-801