Manolo Blahnik and TOUS Turn the World's Most Famous Shoe into Jewelry

By Tous, PRNE
Sunday, January 23, 2011

NEW YORK, January 24, 2011 - TOUS joins forces with Manolo Blahnik to showcase the mythical "Campari"
shoe, one of the Spanish designer's most emblematic models, as jewelry.
Designed in 1994, the Campari has been deemed iconic thanks to numerous films
and television series. Manolo Blahnik for TOUS will be launched this March in
300 TOUS boutiques world-wide, starting in Mexico and then Rockefeller Center
in Manhattan. Later, Manolo Blahnik boutiques and luxury stores
internationally will carry Manolo's first gem for TOUS.

(Photo: photos.prnewswire.com/prnh/20110124/NY34079 )

Manolo Blahnik met Rosa Tous at a luncheon in Madrid last summer. He
commented on her elegance and the charming teddy bear pendant she was
wearing. She said she would love for him to design a piece for TOUS. The two
put their heads together and Manolo said, "Let's do my famous mary jane shoe
'Campari,' as a charm!" Rosa said, "I love it! Let's do it dangling from a
gold chain with a diamond button!" And so began Manolo Blahnik for TOUS.

Manolo Blahnik comments, "I love TOUS because I feel we have many things
in common. We are family-runned businesses, we share Spanish roots and we are
both keen on surprising and innovating."

Rosa Tous agrees, "I am delighted with the agreement. Manolo Blahnik
shoes are beautiful and an amazing mix between trends and classicism."

About Manolo Blahnik: For almost 40 years, Manolo Blahnik's shoe designs
have been worn by women all over the world. Blahnik began his career in 1972
on the advice of a US Vogue Editor Diana Vreeland. The brand is known for
elaborate and classic designs and prides itself on the highest level of
quality and comfort. It is currently present in over 16 countries world-wide.
www.manoloblahnik.com

About TOUS: Founded in 1920, TOUS has created an innovative jewelry
concept that stands out from traditional top-of-the-range jewelry. This
family-owned company offers original gems crafted in unique materials:
day-to-night jewelry, always on trend. Today, TOUS has evolved into a
lifestyle brand with its accessory, perfume and watch collections. The
Barcelona-based company is present in 45 countries with nearly 400 stores.
www.tous.com

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net
or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Note to Editors:

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com.

Manolo Blahnik Office London: Karolina Borowska, +44-(0)20-7352-8622/3863 ext 224, www.manoloblahnik.com or TOUS Office Barcelona: Carla Pujol, +34-938784444/ext 624, www.tous.com

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