MBNA Launches New Mobile Banking Text Service

CHESTER, England, May 18, 2010 - A new mobile phone service enabling UK customers to text for their credit
card information has been launched by MBNA.

By using the new Mobile Banking Text service, customers can use their
mobile phone to get credit card account information, including balance,
payments and transactions, within seconds by simply texting to a dedicated
mobile short-code number - 83838.

Ian Craig, Sales, Service and Operations executive for Bank of America
Europe Card Services, which operates the MBNA brand, said: "Our customers'
needs and expectations are changing - they want greater control and choice in
managing their finances, and they want to do so in a way that fits their
lifestyles.

"Newer technology, including mobile phone functionality, SMS, the
Internet and voice recognition systems are transforming the way our customers
expect us to interact with them. The Mobile Banking Text service is one of a
number of exciting new improvements we will be making to our services.

"With this service, we are able to provide our customers with another way
to bank that is simple, straightforward and puts their credit card
information at their fingertips whenever they need it."

The Mobile Banking Text service is available across the full range of
credit cards managed by MBNA, which includes more than five million
customers.

To use the service, customers with mobile phone numbers registered to
their accounts can simply send Bal, Trans or Bill to 83838 for the latest
information on their accounts.

The service is provided at no charge to customers (although the request
may incur a standard text message charge in accordance with the customer's
mobile network) and will work with any SMS-enabled UK mobile phone operated
from within the UK.

More details on the service are available at
www.mbna.co.uk/help-centre/using-your-card/mobile/mobile-banking-text-service.html.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

In recent weeks, MBNA has launched paperless statements for customers
signing up new Internet accounts. The service is now available across all
MBNA core and affinity products. Customers can visit
https://www.mbna.co.uk/paperless for more details.

MBNA has also opened up the choice for customers to activate their new
credit cards online. All new customers on MBNA's core products are able to do
so now and it will be rolled out across MBNA's affinity products by the end
of August this year. Customers will be offered the choice of activating their
new credit card online or via an associate in our contact centre via
www.mbna.co.uk/activate.

Picture caption:

An image of the new Mobile Banking Text service launched by MBNA

About MBNA Europe Bank

MBNA Europe is a wholly owned subsidiary of Bank of America Corporation
(NYSE: BAC) and is the recognized leader in affinity marketing.

For more information, visit the company's website at
www.mbna.co.uk or Bank of America's website at
www.bankofamerica.com.

Editor and supplementary notes:

The information contained in MBNA Europe's press releases is intended
solely for journalists and should not be used by consumers to make financial
decisions. Any consumer interested in finding out more about any of MBNA
Europe's products should visit www.mbna.co.uk for full terms and
conditions.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information, contact: Gary Jenkins, UK PR Manager, Bank of America Europe Card Services, Tel: +44(0)1244-574136, Mobile: +44(0)7825-721118, Fax: +44(0)1244-672468, Email: gary.jenkins at mbna.com