Mr Hans Vermeulen Appointed to Ad van Geloven Supervisory Board

TILBURG, The Netherlands - Ad van Geloven, the leading manufacturer of frozen snack and meal components in the Benelux and owner of the iconic Mora brand, is pleased to announce the appointment of Mr Vermeulen as vice chairman of the Supervisory Board.

A veteran of Ad van Geloven, Hans Vermeulen has been central in transforming the business during his 16 year tenure with the business. From 2000 to 2009, Mr Vermeulen served as CEO of Ad van Geloven.

Commenting on his appointment, Mr Vermeulen said: “Having led the business for the past 9 years, the business has undergone significant growth and transformation. Lion Capital’s acquisition of the business represented an opportunity for me to step down from active day-to-day management.”

Mr Vermeulen will be succeeded by Peter Doodeman, who starts at Ad van Geloven as Chief Executive on October 1st. Peter joins the business from Meadwestvaco, where he was President of the European Consumer Solutions Group, prior that he was the President of Sara Lee Europe.

Founded in 1960, Ad van Geloven is the leading producer of frozen snacks and innovative meal components in the Benelux with a full range of products across the category and strong market positions in both the foodservice and retail channels. Its branded operations are anchored by flagship brand, Mora, which is the most recognised frozen snack brand in the Benelux region.

Source: Ad van Geloven BV

More information: Ad van Geloven BV, Tilburg, +31(0)13-4640680