mTrip Launches a New Generation of Travel Guides for iPhone and iPod Touch!

Travel App Delivers Automated and Personalized Itinerary Planning, Rich Travel Guide Directory, Offline Navigation, Augmented Reality & Trip Sharing

MONTREAL, June 21, 2010 - mTrip Travel Guides for iPhone & iPod Touch hit the App store today with
nine US and European city guides. Just like a personal tour guide, mTrip is
there for you from planning your itinerary to guiding you around the entire
city and describing tourist attractions, restaurants, hotels and more to you.

"Travel preparation, sightseeing and trip sharing are completely
re-defined with the arrival of travel applications. With this first series of
city guides, we have brought together expert content, travelers feedback and
the latest technologies available on the market," says Frederic de Pardieu,
CEO and Founder of mTrip. "We want travelers to remain stress-free, enjoy
discovering new attractions and almost forget that they are even using a
guide," says de Pardieu.

UNIQUE FEATURES:

    - AUTOMATED ITINERARY PLANNER - With its exclusive technology mTrip
    offers an automated trip planner. Using an advanced algorithm, the guide
    suggests the most personalized trip to reflect the travelers interests,
    trip dates, pace preference, opening hours, geographical locations of
    tourist attractions as well as traveler ratings.

    - EXPERT, QUALITY CONTENT - The guide contains tons of tourist
    attractions, restaurants, shopping, nightlife and hotels. All expert
    content is provided by Falk CIS, one of Europe's leading travel content
    providers. The user-generated content is provided by travelers, updated
    daily for free and available directly on iPhone and iPod Touch.

    - NAVIGATION - The guide locates the traveler on the map automatically
    and displays the most optimal route by subway or foot to any point of
    interest. The user can also view any point of interest in the area. This
    is all done offline with no roaming fees.

    - AUGMENTED REALITY - The traveler can look through the iPhone 4 or 3GS
    to display the city and all the tourist attractions in the area at a
    heightened, surreal view. No Internet connection is required.

    - TRIP SHARING - The traveler can send postcards via Facebook and email
    to be sent to friends and family. Unlimited sharing is free and no
    roaming is required.

Available City Guides: London, Paris, Amsterdam, Berlin, Rome, Barcelona,
New York, San Francisco and Chicago

Available languages: English, French, German, Spanish and Italian
(Italian available for European cities only)

Price per destination:

SPECIAL LAUNCH PRICE $5.99 - GBP3.49

Regular Price: $9.99 - GBP5.99

Download link to App Store:

www.mtrip.com/download

Demo video on www.mtrip.com

PROMO CODE FOR APP TESTING - AVAILABLE PER REQUEST

Press Center

    - Demo Video
    - Screenshots & Logo
    - Press releases

www.mtrip.com/press

ABOUT mTRIP TRAVEL GUIDES

mTrip publishes interactive travel guides for smart phones and portable
devices, like iPhone and iPod Touch.

Combining expert content from Falk CIS, user-generated content from
travelers, user-friendly functions and advanced technologies from the latest
smart phone developments, mTrip is positioned to be the leader in interactive
travel guides.

www.mtrip.com

NOTE TO PHOTO EDITORS: A photo accompanying this release is available at
photos.newswire.ca. Images are free to accredited members of the media/

For further information: Sabrina Fenster, mTrip Travel Guides,
+1-800-760-9165 ext. 8, press@mtrip.com/

For further information: Sabrina Fenster, mTrip Travel Guides, +1-800-760-9165 ext. 8, press at mtrip.com/