National Basketball Association Joins Roster At Licensing International Expo

By Licensing International Expo, PRNE
Sunday, April 25, 2010

Expo to Take Place June 8-10, 2010 in Las Vegas, NV. -

NEW YORK, April 30, 2010 - Licensing International Expo, the world's leading marketplace for buying
and selling Intellectual property rights, announced today that the National
Basketball Association (NBA) will be joining the list of the prestigious
brand licensors as a first time exhibitor. Licensing International Expo will
take place June 8-10, 2010 at Mandalay Bay Convention Center in Las Vegas, NV.

(Logo: www.newscom.com/cgi-bin/prnh/20100420/NY89821LOGO)

"This is a significant milestone in the evolution of Licensing
International Expo," commented Show Director Liz Crawford. The NBA is the
most global of all the major U.S. sports leagues and the first to exhibit
independently at the Licensing International Expo. The NBA has quickly become
a global lifestyle brand and recognizes that Licensing International Expo is
the ideal marketplace to meet new international retailers and manufacturers.
Besides its leadership role in U.S. sports, the NBA has had tremendous
success in penetrating diverse international markets such as China, India,
the Philippines, Western Europe and Eastern Europe , the Middle East , Latin
America
and Africa to name a few," Crawford added.

"The NBA continues to grow on a global basis," said Rob Millman Senior
Vice President of International Licensing and Business Development for the
NBA. "The Licensing International Expo has a tremendous ability to attract
international buyers, manufacturers, licensees and agents from around the
world and through our presence at the expo we expect to form some mutually
beneficial new business opportunities."

For complete information on the show visit www.licensingexpo.com.

About Licensing International Expo

Celebrating its 30th year, Licensing International Expo is the most
established licensing event in the world and has become a global marketplace
for leveraging brand and property equity for developing new licensed consumer
products. The show's appeal brings together top- level retail and
manufacturing executives from more than 82 countries who look to Licensing
International Expo to discover new brands and revenue generating
opportunities within the US$191 Billion licensing industry. Licensing
International Expo is sponsored by LIMA. This years show will take place June
8-10, 2010
at the Mandalay Bay Convention Center in Las Vegas. For up-to-date
exhibitor listings, seminar scheduling, travel support and registration
information, please visit www.licensingexpo.com.

Follow the 2010 Licensing International Expo on Twitter at
twitter.com/licensingexpo and visit the Licensing International Expo Fan Page
on Facebook (www.licensingexpo.com/facebook).

About Advanstar Communications

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Europe, Brand Licensing Central
& Eastern Europe and License! Global Magazine, is a leading worldwide media
company providing integrated marketing solutions for the License, Fashion,
Life Sciences and Powersports industries. Advanstar serves business
professionals and consumers in these industries with its portfolio of 147
events, 68 publications and directories, 267 electronic products and Web
sites, as well as educational and direct marketing products and services.
Market leading brands and a commitment to delivering innovative, quality
products and services enables Advanstar to "Connect Our Customers With
Theirs." Advanstar has approximately 1,000 employees and currently operates
from multiple offices in North America and Europe.

About LIMA

Founded in 1985, LIMA is the worldwide trade organization for the
licensing industry. LIMA's main objective is to work together with licensors
and licensees for the advancement of professionalism in licensing through
research, national and international seminars, trade events and publications.
With members in 35 countries, and offices in New York, London, Munich, Tokyo,
Shanghai and Hong Kong, members enjoy access to a wide variety of activities,
information and benefits. LIMA is a proud sponsor of the annual Licensing
International Expo, Brand Licensing Europe, LiMa Licensing Market (Munich),
Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing
Pavilion and the Hong Kong Licensing Show. In addition, LIMA offers ways to
jump start a career in licensing through its Certificate in Licensing Studies
(CLS) program, which is the only educational course specifically designed to
prepare professionals to succeed in the ever-changing licensing industry, and
the flip (Future LIMA Industry Professionals) program offering support and
networking for industry newcomers. For more information please visit
www.licensing.org.

Liz Crawford, Show Director of Licensing International Expo 2010, +1-818-227-4071; or Kimberly Kanouse, NBA Communications, kkanouse at nba.com, +1-212-407-8478

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