Native Union Launches New Range of Playful Communication Products at IFA 2011

LONDON, September 2, 2011 -

- Native Union @ IFA - iZone, Hall 15.1, Booth 163

- Native Union @ ShowStoppers - Stand B1

- Users can send reminders, shopping lists or loveable messages to family, friends, and housemates with The Play

Native Union, a company driven to reinvent the art of conversation, will be launching this year’s most wanted Christmas gift - the Play, at IFA 2011. The Play is the ultimate video memo pad that puts a modern twist on everyday messages.

Following on from the success of the Native Union POP handset flaunted by celebrities this summer, Native Union will be launching new styles including stylish silver, genuine Swarovski crystal, a desert design and charming children’s SpongeBob Squarepants graphic. These handsets offer mobile phone users the convenience and comfort of a traditional telephone with all the functionality of their favorite mobile devices. In addition to being fashionable and fun accessories, the POP also offers a compelling health benefit as all of Native Union’s handsets reduce exposure to potentially harmful radiation by up to 99.9 per cent.

Native Union will also be launching other exciting products at IFA this year, including the MM 05 Travel, a slimline, contemporary handset and perfect companion for Skype and VOIP calls on the move. The MM 02t also at IFA, features an ergonomic ‘curve’ handset that can connect to two devices simultaneously.

For UK journalists: Francesca Jacobson, Ranieri Communications, +01296-394614, nativeunion at raniericoms.com; or for German journalists: Monika Sternol, +49-40-611356-38, monikasternol at ffk-pr.com. Notes to Editors: For further information, a sample or to book a press briefing, please contact Francesca Jacobson at Ranieri Communications on +01296-394614 or nativeunion at raniericoms.com. For the German version of this press release please go to:
www.ffk-pr.com/native-union.html.