NAVTEQ(R) Map of Greece Enhanced With Advanced Attributions

By Navteq, PRNE
Wednesday, June 16, 2010

New features make destination selection and arrival even more precise

ATHENS, Greece, June 17, 2010 - NAVTEQ, the leading global provider of maps, traffic and location data
enabling navigation, location-based services and mobile advertising around
the world has further refined its navigable map of Greece with additional
detailed addressing information plus new attributes which support even more
efficient navigation.

NAVTEQ has teams based in both Athens and Thessaloniki, that are not only
responsible for keeping the map up-to-date but also for adding new detail and
advanced features which help drivers and pedestrians get smoothly from A to
B. Because the road network is constantly changing, maintaining a map
database is a never ending task.

Destination selection has been improved with the addition of precise
addressing for the vast majority of the Greek population - which means
navigation systems can now route drivers directly from door to door. Again
important for choosing destinations, the extensive range of Points of
Interest (POI) is now approaching 100,000 with categories such as railway
stations, hotels, restaurants and shopping and leisure centres. The MERIAN
scout guide for Greece is also available offering reviews of local facilities
and other useful travel information.

To make it easier to navigate complex road layouts, NAVTEQ now offers
country specific 2D images of junctions and road signs, which provide visual
cues to help prepare the driver to negotiate the junction ahead or confirm
the correct driving direction. Designed to take up minimal storage space,
they can therefore be used in a broad range of navigation systems.

Other new offerings include NAVTEQ Transport(TM) which provides the
transportation and logistics industries with accurate truck-specific
attributes to support more efficient routing for large vehicles on the main
road network. The data includes legal, height, width, weight, hazardous
materials and time or date restrictions.

Perfectly complementing NAVTEQ Transport is an additional set of
innovative Points of Interest designed for the freight and transport industry
and focusing on filling stations, truck stops and related information. It is
based on data from DKV Euro Service, Europe's leading, specialist provider of
fuel cards, breakdown support and other services for lorries. The content
includes, for example, information on accessibility by lorries; availability
of HGV pumps and power supply; type of fuels sold (truck diesel, biodiesel
mix, vegetable oil, additives such as AdBlue etc); car or truck wash
facilities; payment options; and even whether or not there are showers on
site.

A pioneering development in voice capabilities in navigation, NAVTEQ
Voice(TM) data has now been added to the map of Greece. It enables systems to
speak guidance and pronounce street names when giving directions through
speech synthesis; for example "Panepistimiou Street," where the old campus of
the University of Athens, the National Library, and the Athens Academy are
located. In addition, it also supports Automatic Speech Recognition - meaning
drivers and pedestrians can give verbal instructions to their navigation
systems.

"These new refinements on the Greek map underline NAVTEQ's commitment to
South Eastern Europe and the Balkans," commented Frank Pauli, vice president
EMEA map & content products. "In addition to Greece, we already have full
coverage of 10 additional countries, which demonstrates NAVTEQ's strategy of
comprehensive coverage. The growing tourism market in Greece and the
surrounding countries put this region high on NAVTEQ's list of priorities. We
look forward to further expansion in coverage and advanced content in this
area."

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data
(digital location content) enabling navigation, location-based services and
mobile advertising around the world. NAVTEQ supplies comprehensive digital
location content to power automotive navigation systems, portable and
wireless devices, Internet-based mapping applications and government and
business solutions. The Chicago-based company was founded in 1985 and has
more than 4700 employees located in 204 offices in 46 countries.

NAVTEQ, NAVTEQ Transport and NAVTEQ Voice are trademarks in the U.S. and
other countries. All rights reserved.

(Logo: photos.prnewswire.com/prnh/20060313/NAVTEQLOGO)

Claire Backhurst of NAVTEQ, +44-(0)7891-140-178, claire.backhurst at navteq.com; or Sue Mather of Stanhope Communications, +44-(0)7850-084004, suemather at stanhopepr.co.uk, for NAVTEQ

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :