Neither Lipdub nor Flashmob: It's BEM's Buzz!

By Bem-bordeaux Management School, PRNE
Monday, July 5, 2010

BORDEAUX, France, July 6, 2010 - Last 6 of May was a very special day for BEM's Community. 400 students
and staff of the Bordeaux Management School, dressed in red, were out in the
city streets to create a genuine human tidal wave. The filming of the Buzz
was a success and an astounding performance.

"The reason for this first time activity was not only to show how firmly
established BEM - Bordeaux Management School - is at local and international
levels, but also to do something really different and create an event that
would gather all members of the school", said Philip McLaughlin, Dean of BEM.

To the rhythm of "Banquet" by the band Bloc Party, this performance was
filmed, without rehearsal, in a single afternoon, finishing in front of
Bordeaux city hall, where the school's logo was created in human form. An
original format which changes from Lip dubs :-)

Check out the film on YouTube,
www.youtube.com/watch?v=95sfZFm71NE, share it with everyone and make
it Buzz!

This project has required a year preparation bringing together students
and staff from all BEM's programmes.

The school has wanted to prove its very responsible attitude in preparing
the students for their future professional life, especially those involved in
designing and organising the project: obtaining permission from the
authorities, waiving the video image rights for each participant, purchasing
the broadcasting rights from the copyright holders for the music, obtaining
insurance policy for the filming, and producing in France the custom-made red
outfits.

Follow the reaction of the media, photos and other videos from this
performance on our Facebook group:

fr-fr.facebook.com/group.php?gid=196092098376&v=photos

About BEM: Founded in 1874 by the Bordeaux Chamber of Commerce
and Industry, BEM proposes 12 degrees in management, from Bachelor to MBA
level, with specializations in wine, purchasing, supply chain management,
international business and responsible management. Member of the Conférence
des Grandes Ecoles and accredited by EQUIS, AMBA and AACSB, BEM is located in
Bordeaux and since 2008 opened new campuses in Paris and Dakar.

BEM website: www.bem.edu

    Press Contacts:
    Stéphanie PALLAS
    Head of Public Relations
    Tel +33(0)5-56-84-22-97
    stephanie.pallas@bem.edu
    Boris GALINAT
    Public Relations
    Tel +33(0)5-56-84-22-12
    boris.galinat@bem.edu

Press Contacts: Stéphanie PALLAS, Head of Public Relations, Tel +33(0)5-56-84-22-97, stephanie.pallas at bem.edu, Boris GALINAT, Public Relations, Tel +33(0)5-56-84-22-12, boris.galinat at bem.edu

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