Nissan Sharpens its Racing Edge at Barbican Turbo 2010

By United Business Media ubm Middle East, PRNE
Monday, August 16, 2010

Approved NISMO Street-Tuned Accessory Parts for Iconic 370z Sports car Feature on the NISMO Stand at Barbican Turbo 2010

ABU DHABI, UAE, August 17, 2010 - The Nissan 'Z' sports car needs little introduction. Nissan's
iconic sporty coupe lives in the sweet spot of performance, style and value,
a position that Nissan invented with the original Z back in 1970.

The Nissan Z has also become synonymous with the tuning market
the world over thanks to a readily available supply of aftermarket parts and
the car's high profile on a number of video driving games offered across a
range of popular gaming platforms.

In partnership with this year's 'Barbican Turbo' show at
ADNEC, Abu Dhabi, 7/8/9th October, Nissan Middle East will feature its own
factory approved 'NISMO' tuning parts for the latest 370Z sports car.

Established in 1984, NISMO - or Nissan Motorsports
International - is the company's wholly-owned racing division dedicated to
the design and development of Nissan race and rally cars for entry into many
domestic and international race series around the world. NISMO is the
performance brand of Nissan known throughout the world in providing extreme
performance Nissan parts and vehicles to customers with products derived from
state-of-the-art technology and know-how cultivated through motorsports
activity. Now, these NISMO accessories are made available for 370Z customers
under the convenience of Nissan's regular warranty.

The Nissan 370Z Coupe can be equipped with a selection of
NISMO parts which have been carefully developed to offer the same durability,
quality, fit and finish to comply with Nissan's quality standards. The parts
can be ordered and professionally fitted by Nissan dealers.

The selection of NISMO body parts not only make the 370Z Coupe
look more aggressive, they have also been wind tunnel tested to improve
aerodynamic flow over the car's body and increase down force to enhance
handling at high speed.

The complete NISMO 'Aero kit' for the 370Z Coupe includes a
front chin spoiler, side sill protector, rear deck lid spoiler and rear
bumper under protector.

Even sportier handling can assured by ordering the NISMO
'S-tune' sports suspension system which includes a specially developed spring
and shock absorber package and new front and rear anti-roll bars. When
fitted, the NISMO 'S-tune' kit reduces the overall height of the 370Z Coupe
by 10mm with dynamic improvements, resulting in a more neutral and balanced
handling vehicle.

For a sportier exhaust note, increased horsepower and a great
look, the NISMO sports tuned exhaust system features larger diameter exhaust
pipes for higher exhaust gas flow while still complying with international
standards on noise levels.

Finally, the full NISMO look can be completed with special
forged aluminium alloy 5 spoke 19-inch 'Rays' brand wheels which by being
significantly lighter than the standard wheel offer improved braking response
due to their reduced mass.

"We are excited to be partnering with this year's Barbican
Turbo event as we believe it's the right platform to showcase our official
NISMO accessory parts for the iconic new 370Z sports car" commented Yuta
Yamazaki
, Manager in the Nissan Middle East marketing department. "We hope to
talk to many Nissan Z fans during the show and get their feedback on this
initial range of parts we are offering for the first time in the region" he
concluded.

As part of the pre-publicity build up for the event, Barbican
Turbo will stage a travelling road show in Dubai featuring a selection of
sporty Nissan models which will stop at the JBR Walk area in Dubai Marina on
23/24/25th September and 30th September/1st/2nd October. The three day event
itself commences at ADNEC from 7th through 9th October.

Completing the Nissan flavour at Barbican Turbo, fans of the
sport of drifting can also check out demonstrations by 'Team Orange' from
Japan who compete in the D1 Grand Prix series using versions of the legendary
Nissan GT-R supercar.

Tickets are now on sale for the event through
www.timeouttickets.com and with limited spaces available, UBM is
inviting potential sponsors and exhibitors to take part in Barbican Turbo
2010; for more information contact Matt Tarrant on +971-(0)-2-06-4471 or
matt.tarrant@ubm.com. Also, follow Barbican Turbo on Twitter @Barbican Turbo
and join the Barbican Turbo Facebook group.

Notes to the editor

For more information please see www.barbicanturbo.com
or the Nissan Media Channel on www.nissan-me.com

About Barbican Turbo:

Barbican TURBO the Middle East's premier custom car and bike
show and includes custom cars, modified cars, car tuning and motorsports.
Barbican Turbo is organised by UBM Middle East, and is one of the four
founding partners of the Abu Dhabi National Exhibition Company.

Barbican TURBO: the Ultimate Auto Fest will cover a range of
areas, providing both trade visitors and consumers everything they need to
modify either their or their clients' vehicles, including;

    - Tuning and Performance (air intakes, exhausts, turbochargers;
      all aftermarket engine parts)
    - Restyling and Accessories (body kits, carbon fibre bonnets and
      spoilers, graphics, aftermarket front and rear lights, tints, paints,
      suspension, dress-up parts for exterior, interior and the engine-bay)
    - Car Care and Accessories (shampoos and polishes, oils and lubes
      etc)
    - Mobile Electronics and Technology (I.C.E - In Car Entertainment,
      stereos, TV screens, DVD players, radar detectors, alarms etc)
    - Aftermarket Wheels and Tyres (chrome wheels, racing wheels, SUV
      wheels, and all types of tyres)
    - Tools and Maintenance (all the equipment related to the
      servicing, modifying and maintenance of vehicles)
    - Business Services (such as specialist car and bike insurance
      companies and brokers)

About Nissan Middle East:

Nissan is a leading automotive brand in the Middle East. It
boasts one of the most popular and successful vehicle line-ups in the region.
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish
a regional Middle East HQ in June 1994. Nissan operations cover over 20
countries across the region making it one of the largest representations in
the Middle East amongst Japanese automotive brands. Nissan reported its best
ever Middle East regional sales results for the financial year 2008 with the
company and its distributors achieving over 200,000 sales.

    For media enquiries please contact:

    Barbican Turbo
    Abdul Karim Samaan
    Grayling Momentum
    +971-4-390-1630
    abdulkarim@graylingmomentum.com

    Nissan Middle East FZE
    Hakam Kherallah
    Senior Manager
    Corporate Communications Department
    Nissan Middle East FZE
    Tel:    +971-4-881-7500
    Fax:    +971-4-881-9747
    Mobile: +971-50-240-2526
    E-mail: Hakam@nissan-me.ae

    Vivian Hawat
    Ketchum Raad Middle East
    Tel:    +971-4-425-8800 ext. 8976
    Mobile: +971-50-567-6132
    E-mail: vivian.hawat@ketchum-raad.com

For media enquiries please contact: Barbican Turbo, Abdul Karim Samaan, Grayling Momentum, +971-4-390-1630, abdulkarim at graylingmomentum.com; Nissan Middle East FZE, Hakam Kherallah, Senior Manager, Corporate Communications Department, Nissan Middle East FZE, Tel: +971-4-881-7500, Fax: +971-4-881-9747, Mobile: +971-50-240-2526, E-mail: Hakam at nissan-me.ae; Vivian Hawat, Ketchum Raad Middle East, Tel: +971-4-425-8800 ext. 8976, Mobile: +971-50-567-6132, E-mail: vivian.hawat at ketchum-raad.com

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :