NTT Europe Launches Groundbreaking Smart Media Delivery Services

By Ntt Europe, PRNE
Sunday, April 11, 2010

New Services Help Businesses Maximise the Value of Online Media

LONDON, April 12, 2010 - NTT Europe, an ICT solutions partner and European subsidiary
of NTT Communications, today launches its new Smart Media Delivery services,
becoming Europe's first managed-hosting provider to offer a complete solution
for the optimisation, delivery and monetisation of multi-platform audio and
video content.

Backed by NTT Europe's extensive experience in the delivery of
high-quality live and on-demand content for major organisations such as UEFA,
Smart Media Delivery fulfils the end-to-end needs of organisations looking to
exploit the growing demand for rich media.

NTT Europe's Smart Media Delivery (
www.eu.ntt.com/en/products/content-delivery/smart-media-delivery.html)
proposition, which is based on Flumotion's multi-format streaming technology,
offers a complete suite of tools for each stage of the online media value
chain, from signal acquisition for live events, media encoding and
multi-format transcoding, live and on-demand streaming and hosting to
advertising integration, reporting, pay-per view billing and traffic data
analysis.

Flumotion's WebTV (
www.eu.ntt.com/en/products/content-delivery/smart-media-delivery/webtv
.html) technology enables Smart Media Delivery customers to manage the
publication, distribution and syndication of video content, including both
advertising and subscription-based monetisation. The package includes an
interactive and highly customizable stand-alone player for a truly enhanced
viewing experience.

Commenting on the new service, Sion Wynn Jones, product
manager at NTT Europe said: "Businesses and organisations of all shapes and
sizes are keen to realise the value of their online audio and video, be it
live streaming of major sports events, embedding advertising into video or
offering paid-for audio content. Our new Smart Media Delivery services help
businesses unlock this value by the simplest means possible."

NTT Europe's Smart Media Delivery services runs across NTT
Communications' Tier 1 IP network backbone, which ensures optimal multimedia
delivery to all viewers. Integrated with award-winning streaming technology
from Flumotion, customers benefit from the simplicity of a single solution
for multiple tasks that conventionally require a number of separate providers
and systems.

COPE, one of Spain's biggest national radio stations, moved
from multiple providers to NTT Europe and has been using a prelaunch version
of the services to integrate its delivery of audio and TV content to internet
and mobile audiences. Francisco Portela, Group Director of Internet at COPE,
said: "We value the ability of NTT Europe to offer a seamlessly integrated,
complete solution backed up by strong performance and versatility. NTT Europe
has made offering our content via the internet and mobile platforms much
simpler than before, unifying what used to demand five separate processes
into just one."

Wynn Jones of NTT Europe adds: "Our new proposition and
value-adding services offer industry-leading depth and breadth to get content
to market quickly. Availability and reliability are key factors with online
media, especially when there is only one chance to deliver a live experience.
This is why providers rely on NTT Europe's robust platforms, trusted global
networks and pedigree for delivering on promises."

For more information: NTT Europe's Smart Media Delivery
services (
www.eu.ntt.com/en/products/content-delivery/smart-media-delivery.html)

Notes to Editors:

Flumotion was awarded the 'Best Streaming Innovation' award
for its multi-format streaming technology. European Readers Choice Awards
2009 (
es.flumotion.com/eng/Spain/News/News-Room/Press-Releases/Flumotion-win
s-Best-Streaming-Innovation-award-for-simplifying-companies-access-to-streami
ng)

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About NTT Europe

NTT Europe is a wholly-owned subsidiary company of NTT
Communications which is the global data and IP services arm of the Fortune
Global 500 telecom leader, Nippon Telegraph & Telephone Corporation (NTT).
NTT Europe is responsible for business in the EMEA market and provides a
world-class Tier-1 Internet backbone, secure closed networks, security,
system integration, network and application management, managed hosting and
global content delivery services with partner companies globally. For
additional information, please visit www.eu.ntt.com.

About NTT Communications Corporation, please visit www.ntt.com

For further details, please contact: Joseph Thomas / Josh Turner / Chris BrawleyBrands2Life Tel: +44(0)207-592-1200 ntteo at brands2life.com; European Marketing, NTT Europe, EuropeanMarketing at ntt.eu

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