OOX at the Internet Show 2011

DUBAI, UAE, September 1, 2011 -

OOX, Out-n-Out Online Xperts, will be participating in the biggest trade show for online professionals in the Middle East - The Internet Show 2011. Exhibiting alongside various industry players, OOX is out to raise awareness about one of the most valuable online tools available to the market: OOXmonitor, which provides Competitive Online Advertising Monitoring.

The OOX booth will be holding live demos of OOXmonitor this year. Guests can try out the service and learn about the importance of online ad monitoring first hand. OOXmonitor’s News channel is also covering the event, and visitors are welcome to pop in for a chat with the staff reporter and get a chance to win a prize.

Launched in 2008, OOXmonitor is the Middle East’s first competitive online advertising monitoring and intelligence service. OOXmonitor tracks display ad campaigns, sponsorships, special operations, microsites, sponsored profile pages, and widgets.

“September marks the start of OOXmonitor’s 4^th year. We believe that by offering online ad monitoring to marketers, we play a part in growing the region’s online advertising industry. Our company is fully invested in the online ad sector in the Middle East, this is why we have participated in the Internet Show for the second year now,” says Fouad Bedran, Co-managing Director of OOX.

About Online Advertising Monitoring

The online industry is facing a boom in the UAE and Online Ad Spend is increasing year on year. Now, despite the variety of advertising opportunities-advertising time and space on the Internet are limited. Marketers will compete for the best ad placements, and challenge competitors over the target audience’s attention.

This is where Online Ad Monitoring becomes essential as it allows advertisers to analyze their competitors’ online media strategy. Based on this information, advertisers and media planners can then proceed to making a better media plan and increase the chances of a successful online campaign.

Harriet Tyler, Email: harriet.tyler@terrapinn.com, Tel: +971-44402527

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