Orange Customer Service, BT, Virgin Mobile, Deutsche Telekom and Turkcell to Discuss Customer Experience and Churn at Customer Segmentation and Churn Management

LONDON, October 27, 2011 -

With the telecoms market becoming increasingly competitive and customers more willing than ever to change providers, operators are facing critical questions. A main priority is how to use customer data as a key differentiator to prevent churn.  

Customer Segmentation and Churn Management (www.segmentationandchurn.com) will explore how to increase the accuracy of segmentation models and develop personalised offers and retention programmes in order to keep up with their customers and reduce churn.  Customer Segmentation and Churn Management will also look at how to become more customer-centric and better understand and satisfy customers’ needs in order to strengthen loyalty and increase lifetime value.

At Customer Segmentation and Churn Management (www.segmentationandchurn.com) Jakub Kloczewiak, CEO of Orange Customer Service will present how OCS are successfully improving the customer experience and actively preventing churn and gaining promoters.

Customer Segmentation and Churn Management (www.segmentationandchurn.com) will bring together leading operators from across Europe and the Middle East to discuss how to leverage segmentation to dramatically reduce churn.

Stine Kjær, Head of CRM & Loyalty, Hutchison 3G Denmark said, “Delegates will gain insight into what works and what doesn’t work in customer loyalty programmes. They will also learn how to build a relationship with the customer earlier in their lifecycle to radically reduce churn.”

Customer Segmentation and Churn Management (www.segmentationandchurn.com) will present strategies from from thought-leaders in the field including:

• Jake Steadman, Senior Brand & Social Media Insights Manager, O2 UK
• Haktan Kılıç, Vice President of Customer Relations, Türk Telekom
• Stine Kjaer, Head of CRM & Loyalty, Hutchison 3G Denmark
• Beata Kovacs, Head of Rules Engines & Prediction Models Department, Deutsche Telekom
• Timo Yrjänä, Head of Strategy & Business Intelligence, DNA Finland

The Customer Segmentation and Churn Management (www.segmentationandchurn.com/download) download centre features complimentary material on segmentation and churn.

Notes to Editors:

Customer Segmentation and Churn Management will be held from 28^th November - 1st December 2011 at Copthorne Tara Hotel, London, United Kingdom - the conference programme is available for download at www.segmentationandchurn.com/download

For further information on Customer Segmentation and Churn Management (www.segmentationandchurn.com) contact Telecoms IQ on +44-(0)-20-7368-9737 or email telecoms@iqpc.co.uk

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