Panasonic Avionics Corporation to Provide In-Flight Entertainment Systems on Israir Airlines A320 Aircraft

By Panasonic Avionics Corporation, PRNE
Monday, March 1, 2010

LAKE FOREST, California, March 2, 2010 - Panasonic Avionics Corporation (Panasonic), the world leader in
state-of-the-art in-flight entertainment and communication (IFEC) systems,
today announced that it has been selected to provide in-flight entertainment
systems on three (3) Airbus A320 narrow-body aircraft owned by Tel Aviv-based
Israir Airlines.

The first aircraft is equipped with the Panasonic Digital Multiplexed
Passenger Entertainment System (DMPES), an overhead in-flight entertainment
system.

The Panasonic DMPES is an audio and video distribution in-flight
entertainment system for narrow-body aircraft such as the A320. The system
uses the latest technology that incorporates Panasonic's X Series System,
which reduces space, weight and power when compared with traditional overhead
systems. The 10.4" touch screen Crew Panel provides a user friendly and easy
access point for the crew.

"We are very pleased to have Israir as a new customer and are looking
forward to working closely with them to manage and support their IFEC
System," said Paul Margis, Chief Executive Officer of Panasonic Avionics
Corporation. "Israir's selection of Panasonic's in-flight entertainment
system will help strengthen the airline's competitive advantage by taking the
in-flight experience to a higher level for its passengers."

"We are very impressed with Panasonic's global support network, and
having local support based in Tel Aviv was important in our decision to
choose the Panasonic DMPES," said Mr. Tamir Jacoby, Service Manager at
Israir. "Also, the quality and innovation of the product is in line with the
high expectations of our passengers, who want a rich and seamless
ground-to-air in-flight entertainment experience."

Established in 1996, Israir is Israel's second largest carrier, offering
both domestic flights and international flights between Israel and major
destinations in the Mediterranean Basin and Europe. In 2007 Israir became the
first Airbus customer in Israel with the purchase of three A320 aircraft. Its
fleet also includes ATRs with seating for 50.

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world's leading supplier of
in-flight entertainment and communication systems. The company's
best-in-class solutions, supported by professional maintenance services,
fully integrate with the cabin enabling airlines to deliver the ultimate
travel experiences with a rich variety of entertainment choices, resulting in
improved quality communication systems and solutions, reduced time-to-market
and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation,
is a subsidiary of Panasonic Corporation of North America, the principal
North American subsidiary of Panasonic Corporation (NYSE: PC). Headquartered
in Lake Forest, California with over 3,100 employees and operations in 80
locations worldwide, it serves over 200 customers worldwide and provides IFEC
systems on over 3,700 aircraft. For additional information, please visit
www.panasonic.aero.

Theresa Yeoh of Panasonic Avionics Corporation, +1-949-632-1049, Theresa.Yeoh at panasonic.aero

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