Personalised Retargeting Provider myThings Rolls Out Adaptive Banner Solution in the UK

myThings Proves the Effectiveness of Their Personalised Retargeting Solution and Cost Per Acquisition Business Model With M&Co Which Generated a 762% Lift in Return Conversions

LONDON, October 12, 2010 - myThings, an innovator in personalised retargeting, today announced the
roll out of their Adaptive Banner Technology - enhancing their personalised
retargeting solution for UK and European advertisers.

myThings' personalised retargeting enables optimising ads (
www.mythings.com/English/WhatWeDo/MyThingsAction) according to the
users' prior shopping experience. Recent research from comScore proved that
retargeting outperformed leading online ad tactics myThings provides leading
retailers in the UK and Europe, including Republic, PriceMinister, PIXMania
and Etam, with a solution for targeting visitors after they leave the
retailer's website, turning lost prospects into buyers.

Though online advertising has long provided the promise of unlimited
targeting opportunities in order to most effectively match the user's needs,
in reality, most online display ad campaigns are limited to three or four
creative implementations. With the same sophistication of a search engine
marketing campaign, where thousands of key words are optimised across
hundreds of ad texts, myThings Adaptive Banner technology enables
implementing an unlimited number of truly personalised retargeted creative
implementations, resulting in a significant increase in conversions versus
other retargeting solution providers.

myThings Adaptive Banner technology facilitates optimising the ad
creative by generating a nearly limitless "pool" of banner ad creative
variations, and then optimising performance, so that the most effective
adaptive banner ads are displayed. This technology enables automatic banner
generation by mixing and matching banner elements including background image
and style, size, colour, font, number of products, call-to-action, slogan and
more. Then, myThings' proprietary machine-learning technology monitors ad
performance per publisher, placement, days / time of day, frequency, and
automatically generates the optimal creative variation in order to maximise
conversions

Beyond the company's proprietary Adaptive Banner technology and
personalised retargeting solutions, myThings offers a risk free, CPA (Cost
Per Action) business model which enables retailers to start benefiting from
myThings' solutions and increases their conversion rates with no upfront
cost. The CPA business model results in myThings serving fewer, more targeted
ads to avoid user dissatisfaction and brand overexposure. Furthermore,
myThings provides users with a control option courtesy of the opt-out link
featured in every single ad.

As one of the UK's largest privately-owned fashion retailers, M&Co
(www.mandco.com) was looking for opportunities to convert lost website
prospects into customers
(www.mythings.com/English/Resources/CaseStudies). M&Co turned to
myThings to use the company's technology in order to re-target site visitors
after they left M&Co's website with relevant and personalised product
offerings, in order to drive return traffic and improve return conversions.

myThings turn-key personalised retargeting optimisation engine analysed
on-site browsing behaviour and then created individualised, dynamic ad
banners, targeted at M&Co's site visitors as they surf the Internet. By
optimising these personalised retargeted ads according to performance,
myThings was able to deliver a 762% lift in return conversions

"We're thrilled with the 762% increase in return conversions we're
generating with myThings personalised retargeting," said Nichola Toner,
Website Services Controller, M&Co. "With myThings new Adaptive Banner
technology, we expect an additional improvement in the already great
performance they're generating because of the broader range and greater
optimisation of the creative to the user's needs."

"myThings Adaptive Banner technology, which can now deliver in excess of
700% increase in return conversion rates for our retailing customers,
provides retailers with the opportunity of converting lost prospects into
buyers, in a privacy-friendly manner," said David Kiashek, Managing Director,
UK for myThings.

About myThings

Founded in 2005 by technology and retail executives, myThings
is the fastest growing personalised retargeting company in Europe. With over
a billion impressions a month, myThings is offering performance based (CPA)
display ad solutions that deliver over 700% uplift in return conversions for
the top online retailers. Our offices are located in UK, France, Italy, Spain
and China

myThings was chosen as the preferred, often exclusive, personalised
retargeting provider by the top affiliate networks, ad agencies and analytics
and ecommerce platforms, such as Coremetrics, XiTi, Venda and Affiliate
Window, seamlessly integrating with their existing tags

    Contact info:

    Uriah Av-Ron
    PR for myThings
    Email: pr@mythings.com
    www.mythings.com
    Tel: +972-50-7-427-087

Uriah Av-Ron, PR for myThings, Email: pr at mythings.com, Tel: +972-50-7-427-087