PricewaterhouseCoopers Named Platinum Sponsor for UP 2010 Cloud Computing Conference

PricewaterhouseCoopers to deliver keynote address and host opening day of conference featuring awards recognizing emerging cloud computing providers

BURLINGAME, California, August 6, 2010 - PricewaterhouseCoopers LLP (PwC) is announced as Platinum Sponsor and
premier host of the UP 2010 opening day conference featuring the UP 2010
Cloud Computing Awards to be held at the Hyatt Regency San Francisco Airport
in Burlingame, CA on November 15, 2010.

The UP 2010 conference and Day 1 event represent an excellent platform
for technology business leaders across industries looking for opportunities
to leverage cloud computing technologies to further their business strategy.

The opening day (November 15, 2010) physical event will showcase
innovative cloud computing technologies and companies in a unique forum,
which will culminate in an awards ceremony recognizing innovation and
distinction among selected emerging cloud computing providers.

UP 2010 Cloud Computing Awards

The awards are designed to acknowledge the most innovative cloud
computing technology companies/products that exist today in the following
categories:

    - Fastest Growing Cloud Company Award
    - Efficiency in Technology Award
    - Most Promising UP Start Cloud Provider
    - Overall Most Innovative Cloud Computing Provider Award

Finalists and winners will be selected by a panel of judges representing
members of Cloudcor's advisory board and will be notified in mid-October.
Award winners will be named in each category and the Day 1 event will
culminate with an awards ceremony and reception.

How To Participate

Innovative cloud computing providers who would like to be considered for
an award are invited to visit the conference website at
www.up-con.com/cloud-award to find details about the award categories,
application and submission processes. Deadline for applications is September
30, 2010.

Access to the San Francisco event is limited due to capacity.
Registration is available via the UP 2010 conference site at:
up-con.com/register

About UP 2010

UP 2010(TM) (15 - 19 November 2010), is the world's first truly "hybrid"
cloud computing conference for business leaders, IT professionals and
investors. Conference attendees will be able to attend in person, online or
any combination of the two and will immensely benefit from thought provoking
conference panels, collaborative workshops, and tutorials, which are selected
to cover a range of the hottest topics in Cloud Computing. The conference
agenda can be viewed at up-con.com/content/program.

Khazret Sapenov, Cloudcor Inc., +1-510-984-2312, k.sapenov at cloudcor.com