PUMA's New Packaging and Distribution System to Save More Than 60% of Paper and Water Annually

PUMA Kicks Off Next Pivotal Phase of Long-Term 360 Sustainability Program by Implementing Eco-friendly Packaging System

LONDON and HERZOGENAURACH, Germany, April 13, 2010 - After more than ten years of successful implementation of its
social and environmental standards (puma.safe) and the introduction of its
company initiative PUMAVision last year, Sportlifestyle company PUMA launched
the next pivotal phase of its ambitious long-term sustainability program on
Tuesday at the Design Museum in London. By introducing its cutting-edge
sustainable packaging and distribution system by renowned industrial designer
Yves Behar, PUMA will set new standards within the Sportlifestyle retail
industry. The new innovative solution will significantly reduce the amount of
waste and CO2 emissions that traditional product packaging such as shoe-boxes
and apparel polyethylene bags generate and underpins PUMA's target of
reducing carbon, energy, water, and waste by 25%, and developing 50% of its
international product collections in footwear, apparel and accessories
according to best practice sustainability standards by 2015.

PUMA has been collecting E-KPIs (Environmental Key Performance
Indicators) from all its offices and stores worldwide for the last five years
and identified several key areas that need to be dealt with in order to
further reduce PUMA's "paw print". To address these issues, PUMA is launching
its next phase of puma.safe initiatives in the company's long-term
sustainability program laying out ambitious targets to be achieved by 2015.
The major objectives PUMA has set out to achieve in this period include:

    - 25% reduction of CO2, energy, water and waste in PUMA
      offices, stores, warehouses and direct supplier factories.
    - Paperless office policy through a 75% reduction and offsetting
      initiatives for the remaining paper usage such as tree planting
      initiatives.
    - 25% CO2 reduction through more efficient product transport
      solutions by our logistic partners.
    - Begin collaborating with our strategic suppliers and logistic
      service providers to offset their own footprints in the long-term.
    - Introduction of the PUMA Sustainability-Index (S-Index) standard
      that serves as a benchmark for sustainable products and communicates
      the products' sustainable features to consumers.
    - 50% of PUMA's international collections will be manufactured
      according to the PUMA S-Index standard by 2015, using sustainable
      materials such as organic cotton, Cotton Made in Africa or recycled
      polyester as well as applying best practice production processes.

To monitor these objectives PUMA is also establishing an
external Advisory Board of experts in sustainability to consult on PUMA's
mission and audit PUMA's sustainability program.

"For a long time our mission has been to become the most
desirable Sportlifestyle company. With this next phase of our sustainability
program we have evolved our mission to be the most desirable and sustainable
Sportlifestyle company in the world," said Jochen Zeitz, Chairman and CEO of
PUMA. "Through PUMAVision and our puma.safe program we have already started
to reduce our carbon emissions, curtail wasteful transportation, recycle and
reuse available materials, use water sparingly and become paperless."

Through PUMAVision, our vision of a better world, initiatives
fall under the three pillars of puma.safe, puma.peace, and puma.creative to
drive the company to cleaner, greener, safer and more sustainable systems and
practices contributing to peace as well as promoting creativity and the arts.
Under the puma.safe program, PUMA's ultimate objective is to give back to the
environment what it has taken. PUMA's longstanding work and efforts to
improve social, labour and environmental standards throughout its operations
date back to 1999. From that time, the company has continuously incorporated
environmentally-friendly practices to reduce its impact on the planet and
realized several successful large-scale initiatives such as sourcing of raw
materials through the Cotton made in Africa campaign to building the capacity
of its suppliers as well as the opening of the industry's first carbon
neutral head office - the PUMAVision Headquarters in Herzogenaurach, Germany
- last year after joining the UN Climate Neutral Network.

The next milestone in PUMA's mission to be the most desirable
and sustainable Sportlifestyle company in the world is the introduction of an
innovative packaging and distribution system for PUMA products that will
reduce the paper used for shoeboxes by 65% and carbon emissions by 10 tons
per year - the remaining packaging materials used will be fully sustainable
by 2015. PUMA partnered with designer Yves Behar, of San Francisco based
fuseproject, to rethink the way the millions of pairs of shoes that it sells
each year are packaged - less packaging means fewer raw materials, less use
of water and energy to produce, and less weight to ship and to be disposed
of. Behar designed a "Clever Little Bag" to replace the cardboard shoebox
with a re-usable shoe bag, that protects each pair of shoes from damage from
the point it leaves the factory until the consumer takes it home - thus
generating savings on the production side due to less material used, reducing
weight during transport and eliminating the need for extra plastic carrier
bags. As a result of the 65% paper reduction through the "Clever Little Bag"
concept PUMA will reduce water, energy and diesel consumption on the
manufacturing level by more than 60% per year. In other words: approximately
8,500 tons less paper will be consumed, 20 million Megajoules of electricity
saved, 1 million litres less of fuel oil used and 1 million litres of water
saved. During transport 500,000 litres of diesel is saved and lastly, due to
the replacement of traditional shopping bags with the lighter built-in bag
the difference in weight can save up to 275 tons of plastic.

"I was excited to partner with PUMA and contribute to such a
game changing project," said Yves Behar. "PUMA's initiative to look closely
at one of the most challenging issues facing the retail industry in regards
to sustainability and environmental harm was inspirational. In changing the
packaging and distribution life cycle from the ground up, we hope our new
design and comprehensive solution encourages other retail companies to follow
suit."

PUMA's apparel collections will be bagged using sustainable
material, replacing traditional polyethylene bags. This means that 720 tons
of polyethylene bags can be avoided per year, which equals a saving of 29
million plastic bags - enough to cover an area the size of 1000 football
pitches. Furthermore, PUMA T-shirts will be folded one more time to reduce
the packaging size and thus saving CO2 emissions and costs during transport.

By switching out current plastic and paper shopping bags in
PUMA stores and replacing them with sustainable biodegradable bags the
sportlifestyle company is looking to save another 192 tons of plastic and 293
tons of paper annually.

The roll out of the new packaging and distribution system is
planned as of the second half of 2011.

PUMA's long-term sustainability program, however, will not
stop with the accomplishment of the ambitions outlined above. The company
takes responsibility to further reduce harm, working towards closed-loop
systems and recycling programs. PUMA will continue to find innovative
solutions that no longer deplete resources and will offset its "paw print"
where further mitigation is not possible.

PUMA will make its next significant announcement on sustainability in the
framework of the United Nations conference "The Business for the Environment
Summit (B4E) in Seoul on 22 - 23 April, 2010.

PE INTERNATIONAL conducted a Life Cycle Assessment to consider
all elements of the life cycle, from the overall manufacturing including
supply of material and energy carriers to the end of life, when analyzing the
environmental performance of the various footwear-packaging options. Material
ConneXion advised on the material, fabrication methods, and sustainability
process for Yves Behar's fuseproject for PUMA.

A digital press kit and images are available upon request.

Further information on PUMA's sustainability concept
PUMAVision and current initiatives can be found in PUMA's sustainability
report.

ir2.flife.de/data/puma_csr/igb_html/index.php?bericht_id=1000001

PUMA

PUMA is one of the world's leading Sportlifestyle companies
that designs and develops footwear, apparel and accessories. It is committed
to working in ways that contribute to the world by supporting Creativity,
SAFE Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA and Tretorn. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit www.puma.com

About PUMAVision

At PUMA, we believe that our position as the creative leader
in Sportlifestyle gives us the opportunity and the responsibility to
contribute to a better world for the generations to come. A better world in
our vision - PUMAVision - would be safer, more peaceful, and more creative
than the world we know today. The 4Keys is the tool we have developed to help
us stay true to PUMAVision, and we use it by constantly asking ourselves if
we are being Fair, Honest, Positive, and Creative in everything we do.

We believe that by staying true to our values, inspiring the
passion and talent of our people, working in sustainable, innovative ways,
and doing our best to be Fair, Honest, Positive, and Creative, we will keep
on making the products our customers love, and at the same time bring that
vision of a better world a little closer every day. PUMAVision looks ahead to
a world that is safer, more peaceful and more creative for the generations to
come. Through the programs of puma.safe (focusing on environmental and social
issues), puma.peace (supporting global peace) and puma.creative (supporting
artists and creative organizations), we are providing real and practical
expressions of this vision. For more information, please visit
vision.puma.com

YVES BEHAR

World-renowned industrial designer and fuseproject founder,
Yves Behar is committed to promoting sustainable ways of living and is the
mastermind behind innovative designs such as the One Laptop Per Child XO
Laptop, the first LED light by Herman Miller, and other sustainable products
in fashion, lifestyle, sports and technology.

Media Contact: Ulf Santjer - Corporate Communications - PUMA AG -
+49-170-565-8228 - ulf.santjer@puma.com. Kerstin Neuber - Corporate
Communications - PUMA AG - +49-170-562-6763 - kerstin.neuber@puma.com

Media Contact: Ulf Santjer - Corporate Communications - PUMA AG - +49-170-565-8228 - ulf.santjer at puma.com. Kerstin Neuber - Corporate Communications - PUMA AG - +49-170-562-6763 - kerstin.neuber at puma.com