Reaction Design Opens European Sales Office and Appoints Christopher Riley as European Sales Director

By Reaction Design, PRNE
Monday, December 7, 2009

SAN DIEGO, December 8 - Reaction Design, the clean technology chemistry leader, today announced
the opening of its new European sales office in the U.K. to serve its growing
European customer base. Dr. Christopher Riley brings over 10 years of
simulation software sales management experience to the newly created position
of European Sales Director.

"We are excited that Christopher has joined our company at this critical
stage in our growth," stated Bernie Rosenthal, Reaction Design's CEO. "His
experience and expertise will be a great asset to Reaction Design as we
expand in the European market. We have seen the demand for clean combustion
systems and fuel technology increase dramatically in the last year and having
Christopher close at hand for our European customers will help us to better
meet their needs."

Christopher joins Reaction Design following a successful career with DEM
Solutions, a developer of discrete element modeling software, as Director of
Sales for Europe, Middle East and Asia (EMEA). Prior to his tenure with DEM
Solutions, he served in a sales management position for five-years with ANSYS
Inc, a provider of simulation driven product development tools. Christopher
received his bachelor's degree in chemical engineering from Loughborough
University
of Technology, and he holds a PhD in Computational Fluid Dynamics
from Cranfield University.

"Reaction Design represents the pinnacle of innovation, product
development and customer support in our industry," says Christopher. "It's an
honor to join a company with such vision and dedication. I look forward to
continuing that tradition and expanding our presence in the European market."

About Reaction Design

Reaction Design, a San Diego-based software supplier, enables
transportation manufacturers and energy companies to rapidly achieve their
Clean Technology goals by automating the analysis of chemical processes via
computer simulation and modeling solutions. Reaction Design is the exclusive
developer and distributor of CHEMKIN, the de facto standard for modeling
gas-phase and surface chemistry, which provides engineers ultra-fast access
to reliable answers that save time and money in the Development process.
Reaction Design's world-class engineers, chemists and programmers have
expertise that spans multi-scale engineering from the molecule to the
production plant. Reaction Design serves more than 350 customers in the
commercial, government and academic markets.

Reaction Design can be found online at www.reactiondesign.com.

CHEMKIN(R), CHEMKIN-PRO(R) and Reaction Design(R) are registered
trademarks of Reaction Design. ENERGICO, CHEMKIN-CFD and Model Fuels
Consortium are trademarks of Reaction Design. All other trademarks are the
property of their respective holders.

Verly Flores of Reaction Design, +1-858-550-1920; or Barry Katcher of McClenahan Bruer Communications, +1-503-543-1003, barry at mcbru.com, for Reaction Design

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