Redknee Brings Data Monetization Excellence to Billing & OSS World Expo

By Redknee, PRNE
Sunday, June 6, 2010

Redknee Named Finalist at Excellence Awards and to Present at Premier Industry Event

TORONTO, June 7, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, today
announced that it has been named a finalist at this year's Billing & OSS
World Excellence Awards for its success in enabling its customers to bring
new services to market and improve their business performance and
profitability. The award winner will be announced at Billing and & OSS World
Conference and Expo, where Redknee will also be presenting strategies for
operators to drive data revenue in next generation networks. Billing & OSS
World Conference and Expo is being held in Washington from 9-11 June 2010.

During the past 24 months global data consumption has exploded.
According to Pyramid Research, mobile data will account for 29% of global
mobile service revenue by 2012, up from 19% in 2007, representing $300
billion
in revenue for operators across the globe. Redknee believes that by
imploring real-time, two-way communication between operators and their
customers can provide the key for operators to seize on this opportunity
today. Two-way, real-time communication not only enables operators to meet
regulatory requirements associated with data roaming, but also further
transforms the relationship with their customers by providing transparent
pricing plans and charges, visibility into their tariff usage, delivery of
real-time promotions, rewards and incentives and flexibility to the tariff
plans or payment modes. In addition, leveraging analytics, customer profiles
and real-time usage data, service providers can offer a personalized service
to subscribers by delivering the 'right app at the right time'. Ultimately,
operators will know what their customers want and be able to deliver it.

Humera Malik, Redknee's Director of Marketing commented:

"Redknee has been working with service providers across the globe to
drive data monetization by increasing the uptake of data services,
innovative business models and meeting regulatory compliance with data
roaming regulations. In this presentation, I will discuss how a subscriber
centric service model eliminates any opportunity for 'bill shock' to occur
by empowering the subscriber to have full control over the services they
want, when they want them, and how they want to pay for these services.
Being named a finalist at the Billing & OSS World Excellence Awards
further validates how we are successfully enabling service providers to
do this."

'Driving Revenue in Next Gen Networks' will be presented by Humera
Malik
, Redknee's Director of Marketing on Wednesday 9 June at 11.30am. In
addition, visit Redknee's stand at the Billing and OSS World Expo -
stand 101.

For more information about Redknee and their solutions, please go to
www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy
for voice, messaging and new generation data services to over 70 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information,
visit www.redknee.com.

For further information: Redknee Solutions: Humera Malik, Director of
Marketing and Product Management, +1(905)625-2102, humera.malik@redknee.com;
Redknee Solutions: David Charron, Chief Financial Officer, +1(905)625-2943;
Investor Relations: Investor_relations@redknee.com; Media Relations
Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444,
rparker@miliberty.com

For further information: Redknee Solutions: Humera Malik, Director of Marketing and Product Management, +1(905)625-2102, humera.malik at redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1(905)625-2943; Investor Relations: Investor_relations at redknee.com; Media Relations Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444, rparker at miliberty.com

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :