Redknee Joins Industry Experts at Mobile Pricing Event

By Redknee Solutions Inc., PRNE
Monday, June 28, 2010

Redknee Highlights the Role of Policy Control and Convergent Charging on Pricing Differentiation

TORONTO, June 29, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, is
pleased to announce that it is joining industry experts from across the globe
to discuss the innovative pricing strategies that can secure the revenues
required for increased network investment and to enhance customer loyalty at
Informa's 14th Annual Mobile Pricing Conference. Mobile Pricing will be held
in London from 6-7 July 2010.

At the event, Redknee's Director of Global Marketing, Humera Malik, will
join Peter Dykes from Informa Telecoms & Media as he moderates a panel
focused on 'Establishing the Impact of Policy Control on Pricing
Differentiation.' In addition to examining the relationship between policy
and real-time convergent charging, the panel will cover the role of policy to
control the behavior of subscribers and services to ensure quality of service
and how policy control can protect revenues and ensure the optimum user
experience. Redknee's data rating, charging and policy solution, NGRC, is
supporting tier 1 operators and group operators in EMEA, APAC and North
America
to launch new services and manage bandwidth, while creating new
revenue streams based on diverse pricing options for both prepaid and
postpaid subscribers.

Peter Dykes, Senior Analyst, Networks, Informa Telecoms and Media
commented:

"The fact that we are able to have a discussion about enabling
technologies at a pricing strategy conference is indicative of what is
happening in the industry right now. We have never had such sophisticated
tools for revenue generation at our disposal but we need to learn how to use
them effectively. This conference is a great opportunity to bridge this gap."

Humera Malik, Redknee's Director of Global Marketing commented:

"It has been a long held view of Redknee's that by leveraging real-time
monetization solutions, such as policy controls and convergent charging, that
operators can develop new subscriber-centric business models that drive data
revenues and improve the subscriber experience. As more data-hungry devices
and handsets are launched to the market, the role of innovative policy
control becomes more pertinent by the day. At Redknee, we continue to invest
in real-time monetization solutions to support the growth of mobile data and
content for wireless subscribers around the world."

'Establishing the Impact of Policy Control on Pricing Differentiation' is
being held on Tuesday 6 July at 3.45pm.

For more information about Redknee and their solutions, please go to
www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 70 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit
www.redknee.com.

For further information: Redknee Solutions: Humera Malik, Director of
Global Marketing, +1-905-625-2102, humera.malik@redknee.com; Media Relations
Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444,
rparker@miliberty.com; Redknee Solutions: David Charron, Chief Financial
Officer, +1-905-625-2943; Investor Relations: Investor_relations@redknee.com

For further information: Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at redknee.com; Media Relations Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444, rparker at miliberty.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: Investor_relations at redknee.com

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