Rentrak Completes Acquisition of Nielsen EDI

PORTLAND, Oregon, February 1 - –Rentrak…the Source for Real-Time Theatrical Box Office

Information Worldwide–

Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media
measurement serving the advertising and entertainment industries, today
announced the company has completed the acquisition of Nielsen EDI from The
Nielsen Company, expanding Rentrak's leadership position and global reach as
the leading provider of real-time domestic and international box office
information.

Rentrak's Box Office Essentials service now captures theatrical box
office results from more than 50,000 movie screens in 26 countries including
the United States, Argentina, Australia, Austria, Brazil, Canada, Chile,
Colombia, France, Germany, Hong Kong, India, Italy, Japan, Mexico,
Netherlands, New Zealand, Portugal, Russia, South Korea, Spain, Taiwan
(Taipei), Ukraine, Uruguay, United Kingdom and Venezuela. As the global box
office standard, Box Office Essentials provides actionable and reliable
information combined with 24/7 access to advanced technology for 90% of the
global theatrical box office market.

"As the global standard for box office currency, Rentrak is committed to
providing the most robust, accurate and timely access to worldwide theatrical
box office information and software applications. With EDI, Rentrak has
extended its international reach to further service our global clients," said
Bill Livek, Rentrak's Chief Executive Officer.

"Rentrak is excited to share our measurement capabilities and analytical
insights with our new clients throughout the world," said Ron Giambra,
Rentrak's Executive Vice President, Theatrical Worldwide. "Box Office
Essentials will continue to expand its product offerings to our expansive
lineup of customers."

First announced in December 2009, Rentrak completed the acquisition of
Nielsen EDI for US$15.0 million effective January 29, 2010.

*Editor's Note: Effective immediately, all box office figures, individual
title figures or like-minded data, should be attributed to Rentrak Box Office
Essentials.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement
and research company, serving the most recognizable companies in the
entertainment industry. With a reach across numerous platforms including box
office, home entertainment, on-demand and linear television, broadband and
mobile, Rentrak is headquartered in Portland, Oregon, with additional offices
worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina,
Australia, China, France, Germany, Mexico, Russia, Spain and the United
Kingdom. For more information on any of Rentrak's services, please visit
www.rentrak.com.

Safe Harbor Statement

When used in this discussion, the words "anticipates," "expects,''
"intends'' and similar expressions are intended to identify forward-looking
statements. Such statements relate to, among other things, that Rentrak can
provide the most robust, accurate and timely access to worldwide theatrical
box office data; and that the company's Box Office Essentials will continue
to evolve and improve to increase Rentrak's offerings to the industry and to
its customers; and are subject to certain risks and uncertainties that could
cause actual results to differ materially from those projected. Factors that
could affect Rentrak's financial results include customer demand for movies
in various media formats, the company's ability to attract new customers and
retain existing customers, the company's success in maintaining its
relationships with studios and other product suppliers, the company's ability
to successfully develop and market new services to create new revenue
streams, and Rentrak's customers continuing to comply with the terms of their
agreements. Additional factors that could affect Rentrak's financial results
are described in Rentrak's March 31, 2009 annual report on Form 10-K and
subsequent quarterly reports filed with the Securities and Exchange
Commission. Results of operations in any past period should not be considered
indicative of the results to be expected for future periods.

    Investor Contact:
    -----------------
    For Rentrak - PondelWilkinson Inc.
    Laurie Berman
    Tel: +1-310-279-5962
    Email: lberman@pondel.com

    Media Contacts:
    ---------------
    For Rentrak - Rogers & Cowan
    Sallie Olmsted / Amanda Bartz
    Tel: +1-310-854-8124 / +1-310-854-8151
    Email: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

    For The Nielsen Company
    Gary Holmes
    Tel: +1-646-654-8975
    Email: gary.holmes@nielsen.com

Investors, Laurie Berman, +1-310-279-5962, lberman at pondel.com, for Rentrak - PondelWilkinson Inc.; or Media, Sallie Olmsted, +1-310-854-8124, solmsted at rogersandcowan.com, or Amanda Bartz, +1-310-854-8151, abartz at rogersandcowan.com, both of Rogers & Cowan for Rentrak; or Gary Holmes, +1-646-654-8975, gary.holmes at nielsen.com, for The Nielsen Company