Retail Attendance Doubles at Brand Licensing Central & Eastern Europe

BUDAPEST, Hungary, March 30, 2011 - Advanstar Licensing, organisers of Brand Licensing Europe and Licensing
International Expo today announced that retail attendance had risen
significantly at this year's Brand Licensing Central & Eastern Europe.

The event, which took place on the 7th and 8th March 2011 at the Royal
Corinthia Hotel in Budapest welcomed visitors from 28 countries to include
Russia, Slovakia, Slovenia, UK, USA, Croatia and Italy.

Visitors included representatives from Poland based retail giant LPP,
Magyar Hypermarket, CORA, Mikro Trading AS and Levne Knihy AS. Local and
international licensees, manufacturers and agents in attendance included
Egmont Hungary, Lizzycard, Cartamundi, Golden Link Europe and Henkel
Magyarorszaig Kft.

Diana Dieckmann, VP Licensing Europe, Fremantle Licensing Germany GmbH
commented: "The licensing industry market in Central East Europe is rapidly
expanding and Brand Licensing CEE provided us with a fantastic opportunity to
showcase our talents as license holders and 3rd party brand managers. We were
able to meet potential clients face to face and demonstrate how we work to
grow a brand in relative domestic markets. Brand Licensing CEE was very
informal so although few meetings were pre-arranged, during the show we were
inundated with additional meetings and gained some valuable leads in various
product categories as well as with right holders that were interested in
brand representation. Overall we found Brand Licensing CEE to be incredibly
beneficial and we look forward to attending again in the future."

Matjaz Frelih, CEO of Maat Entertainment added: "We were very pleased to
be exhibiting at Brand Licensing Central & Eastern Europe for the first time.
It is essential for us to be seen at this show in order to conduct business
with the right people in Eastern Europe and we had several extremely
productive meetings on our booth. The level of interest in all of our
properties was very positive, including UMKO, Funny Face, Pip the Cat, Secret
Wings and VIPO LAND. There were many important people attending the show whom
we are certain we wouldn't have met had we not exhibited at the show. We will
definitely be back next year."

Other exhibitors included Performance Brands, IBML, ELC, Allsorts
Licensing, Plus Licens and Studio 100 among others. Total attendance this
year reached 293.

Plans are now afoot to put in place an even stronger line-up for 2012.

Humaira Kaiser, Marketing Director for Europe at Advanstar Licensing
commented: "We are committed to providing a platform for our key customers to
meet and do business in the CEE region. We recognise this is a diverse and
challenging marketplace and want to ensure we tailor the format, timing and
content to the needs of our visitors and exhibitors. We will be conducting
several post-show meetings with local and international organisations, the
findings of which will be used to shape an even better event in 2012."

Details of the 2012 event will be released shortly.

Humaira Kaiser, Marketing Director - Europe, Advanstar Global Licensing Group, hkaiser at advanstar.com, +44(0)20-8956-2665, Fax: +44(0)20-8956-2666