Saxo Bank Celebrates Success of its Sponsorship During Tour de France

LONDON, July 30, 2010 - With Andy Schleck as team leader, the Saxo Bank team won four stages, the
youth competition and finished in second place overall. Saxo Bank remained
front and centre as the cycling drama unfolded, from Fabian Cancellara's time
trial win in the Rotterdam prologue and Andy Schleck's seventeenth stage
victory in the Pyrenees Mountains to the finale on Avenue des Champs-Élysées.

Bringing Saxo Bank fans together to support the team during this year's
Tour de France was an important goal for Saxo Bank in its third season as
sponsor of the team. The online bank organised on-site events that let fans
and clients experience the race closer than ever before. In Rotterdam,
Bruxelles, Avoriaz and Paris, hundreds of guests were given a chance to watch
the race as VIPs, meet the riders for autographs and photos and see the
mechanics working on the bikes.

Saxo Bank also provided exclusive online coverage on its website,
Saxobanktakingthelead.com, including incredible behind-the-scenes looks at
Team Saxo Bank's tactics, training and, of course, the bikes. In addition to
the website, Saxo Bank knit the community of cycling enthusiasts and Saxo
Bank fans together with real-time race updates and the latest Tour de France
developments directly on their computer or mobile phones via Twitter and
other social media activities.

Saxo Bank's Tour de France facts and figures:

    - Searches for the Saxo Bank brand on Google doubled over the course of
    the Tour.

    - The saxobanktakingthelead.com website had an increase of 459.79% growth
    in absolute Unique Visitors during the Tour.

    - The Saxobank Twitter (twitter.com/saxobank) feed received a
    record 4,678 followers.

Lars Seier Christensen, co-founder and co-CEO of Saxo Bank, who followed
Team Saxo Bank during most of the Tour, said that the sponsorship has not
only proven a great branding opportunity for the Bank but also increased Saxo
Bank's recognition around the world.

Spanning three weeks and 3,642 kilometers, the 2010 Tour de France was
one of the toughest and most demanding editions of the race in recent years.
Following their performance at this year's Tour de France, Team Saxo Bank is
now ranked as the number two cycling team in the world.

About Saxo Bank

Saxo Bank is an online trading and investment (www.saxobank.com/en/trading-products/pages/online-trading-products.aspx)
specialist, enabling clients to trade Forex (www.saxobank.com/en/trading-products/forex/pages/forex-trading.aspx),
CFDs (www.saxobank.com/en/trading-products/cfds-stocks/pages/online-cfd-trading.aspx),
stocks and Equities (www.saxobank.com/en/market-news-and-analysis/pages/equitystrategy.aspx),
futures, options and other derivatives, as well as providing portfolio
management via SaxoWebTrader and SaxoTrader, the leading online trading
platforms.

(Due to the length of these URLs, it may be necessary to copy and
paste these hyperlinks into your Internet browser's URL address field.
Remove the space if one exists.)

SaxoTrader is available directly through Saxo Bank or through one of the
bank's institutional clients. White label is a significant business area for
Saxo Bank, and involves customising and branding of the Bank's online trading
platform for other financial institutions and brokers. Saxo Bank has more
than 120 white label clients and boasts thousands of retail clients in over
160 countries. Saxo Bank is headquartered in Copenhagen with offices in
Australia, the Czech Republic, France, Greece, Italy, Japan, the Netherlands,
Singapore, Spain, Switzerland, UK, and the United Arab Emirates.

www.saxobank.com

    Media enquiries
    Kasper Elbjorn
    Head of Group PR
    Saxo Bank
    40 Bank Street
    Canary Wharf
    London
    E14 5DA
    +45-3065-4300

Media enquiries: Kasper Elbjorn, Head of Group PR, Saxo Bank, 40 Bank Street, Canary Wharf, London, E14 5DA, +45-3065-4300