Survey Reveals the Value of Dental Benefits

ANDOVER, England, April 1, 2010 - Simplyhealth's Annual Dental Survey 2010 has highlighted the
value that HR managers now place on dental benefits. Two thirds of companies
believe dental benefits reduce sickness absence, a number that has more than
doubled since 2008 (30%). A further two thirds believe they improve morale
and aid recruitment and retention. As dental access and cost become greater
concerns, are companies recognising where they add further value to employee
benefits packages?

According to the research, 39% of people are now struggling to
find an NHS dentist. This has grown steadily from 23% in 2008 to 35% in 2009.
Recognising this issue, more HR managers state they would implement dental
benefits now out of concern for the oral health of employees (49% up from 41%
in 2008). Also, 74% believe it is the responsibility of companies to look
after the oral health of the workforce.

James Glover from healthcare provider Simplyhealth, comments:
"Our research has found that there is a perception amongst 71% of companies
that implementing dental benefits can be expensive but this need not be the
case. A Simply Cash Plan for example starts from just GBP1 per employee per
week providing cover for dental visits, optician appointments, complementary
therapies and much more. Also, the Simply Dental Plan, which focuses solely
on supporting oral health, starts from just GBP7 per week. Both plans can be
offered on an employee paid basis, where there is little cost or
administration for the company.

"Dental benefits clearly have a demonstrable value. 37% of
companies surveyed with dental benefits have found it easier to control time
off for dental appointments, 41% have seen a reduction in time off due to
dental health problems, and 47% have experienced an increase in employee
engagement. It is evident that this benefit carefully strikes the balance
between adding value to your employee wellbeing package whilst giving
something back to the employer."

Simplyhealth provides cover for dental check-ups, treatment
and emergencies through its Simply Cash Plan and Simply Dental Plan. Perfect
for both NHS and private access with claims paid usually within a few days.
For further information, visit www.simplyhealth.co.uk or call
+44(0)800-294-7303.

Notes to Editor

About Simplyhealth's Annual Dental Survey

- The research was conducted by Opinion Matters using an
online fieldwork methodology. Opinion Matters surveyed 250 HR managers and
1,005 working adults between 24 February and 4 March 2010.

About Simplyhealth

    - Previously known as HSA, BCWA, LHF, HealthSure and Totally Active,
      our family of health companies have joined together over the last
      8 years to form Simplyhealth
    - At Simplyhealth, we have been providing healthcare solutions for
      nearly 140 years, dedicated to serving our customers through a variety
      of cash plans, dental plans, private medical insurance, healthcare
      trusts and mobility and living aids
    - Simplyhealth is a trading name of Simplyhealth Access, which is
      authorised and regulated by the Financial Services Authority

    - As of December 2009, Simplyhealth had 1.3 million customers providing
      cover for some 2.3 million people

    - Simplyhealth is committed to making a positive impact on its
      communities. Each year, we help health related charities and causes
      to the tune of at least GBP1million

For further information, please bother us at:

www.simplyhealth.co.uk/media-centre

Abby Bowman, Senior Brand and PR Manager +44(0)1264-342561; Caroline Lakeman, Public Relations Manager +44(0)1264-342570; Rebecca Jeremy, Public Relations Assistant +44(0)1264-342400; Or pr at simplyhealth.co.uk