Symbio Launches In-Vehicle Infotainment Services and Announces GENIVI Alliance Membership

By Symbio, PRNE
Sunday, May 16, 2010

Company Offers Cutting-Edge Graphics, Multimedia Integration and High Performance Tool Chains

BEIJING, SAN JOSE, California, and TAMPERE, Finland, May 17, 2010 - Symbio, a leading innovator of outsourced product development solutions
worldwide, today launched its In-Vehicle Infotainment (IVI) services offering
and announced its membership in the GENIVI Alliance, a non-profit automotive
and consumer electronics industry association driving the development and
adoption of an open IVI reference platform.

According to a recent Automotive Infotainment Systems Market Tracker
report by Richard Robinson, principal analyst at iSuppli, the leading market
research firm focused on the electronics value chain, as the market recovers
from 2010, the desire for connectivity and the explosion in personal
entertainment devices will drive the next generation of delivery and
broadcast formats in vehicle, creating new opportunities for tier 1/OEM
relationships as well as for the silicon and software suppliers that serve
this market.

The rapidly changing and expanding field within the automotive industry
known as IVI is one of the most challenging fields in the automotive space.
It encompasses automotive infotainment products and services including music,
news, Internet and multimedia, navigation and location, and telephony. The
GENIVI Alliance was formed as a result of the auto industry recognizing that
infotainment expectations are set by the major consumer sector players.

Symbio's advanced software developers and product engineers help meet
automotive infotainment development challenges with cutting edge graphics and
multimedia integration into vehicle hardware systems for superior consumer
experiences. Symbio provides lightweight high performance tool chains to help
ensure the quality of the user experience and safety of in-vehicle
infotainment systems by enabling User Interface (UI) designers to prototype
their UI/HMI (Human Machine Interface) or instrument visual design in an
emulator environment. Symbio's tool chains also provide robust graphics
acceleration.

Symbio's mobile and consumer electronics expertise in software
integration and user interface implementation brings added innovation and
capabilities to the GENIVI Alliance as the interaction between automotive and
consumer is a key factor in competitive product development.

"Symbio's goals for companies developing IVI equipment and software are
in lock step with GENIVI," said Jacob Hsu, CEO of Symbio. "By aligning our
services with the open and scalable GENIVI platform, we help accelerate the
pace at which new automotive applications can be developed and reduce costs.
With Symbio's IVI services, engineers and designers can focus on critical
safety issues and the user friendliness of the system, instead of spending
valuable development time on graphics, multimedia integration, optimization
and implementation of tools."

Symbio's IVI services include:

    -- Software development
    -- Software integration
    -- User interface and user experience implementation
    -- Software testing and quality assurance
    -- Technical consultation on the implementation of user interfaces
    -- Test and measurement systems
    -- Training on multimedia and graphics technologies and tool chains

Symbio will be at Telematics Detroit 2010 conference, June 8-9, 2010 at
the Rock Financial Showplace, Novi, MI, USA. To arrange a press or analyst
meeting with Symbio at Telematics Detroit 2010, please contact Ilona Mohacsi
at + 1-631-764-3729 or via email at ilona@abelsongroup.com.

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. GENIVI is headquartered in
San Ramon, Calif. www.genivi.org .

About Symbio

Symbio provides advanced software product development and user experience
design services to the world's technology leaders. Symbio specializes in
feature-rich software products for companies embracing the digital
convergence transformation in communications and technology. By leveraging
its deep expertise in mobile, embedded, Web-based, enterprise and user
experience driven technologies, Symbio enables its clients to focus on their
core competencies while building mission-critical technologies and products
to sustain, speed and secure the long-term success for the business.
World-leading companies like China Mobile, IBM, PayPal and Nokia already rely
on Symbio for faster, innovative, and highly cost-effective technology
outsourcing. With global headquarters in Beijing, China, San Jose, USA,
Stockholm, Sweden and Tampere, Finland, Symbio is the outsourced product
development partner companies trust to deliver truly integrated global
software development with local touchpoints in the client's home market. For
more information about Symbio, visit www.symbio.com .

    Analyst Relations Contact
    Ilona Mohacsi
    Abelson Group for Symbio
    Tel: +1-631-764-3729
    Email: ilona@abelsongroup.com

    Media Contact
    Jennifer Abelson
    Abelson Group for Symbio
    Tel: +1-917-445-4454
    Email: jennifer@abelsongroup.com

Analyst Relations Contact, Ilona Mohacsi, Abelson Group for Symbio, +1-631-764-3729, or ilona at abelsongroup.com; Or Media Contact, Jennifer Abelson, Abelson Group for Symbio, +1-917-445-4454, or jennifer at abelsongroup.com

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