T-Mobile and deCarta Partner to Deliver Next Generation Location and Navigation Services

By Prne, Gaea News Network
Monday, October 5, 2009

LONDON - T-Mobile, the product brand of Deutsche Telekom, one of the leading integrated telecommunications companies worldwide, and deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today announced a strategic partnership agreement. Under the agreement an advanced set of LBS Services will be delivered enabling T-Mobile customers to benefit from true mobile and web convergence as part of T-Mobile’s web’n'walk offering.

T-Mobile will roll out these services in Q4, 2009 according to the local needs of each market. Initially launching in the UK, Germany, Austria, and the Netherlands, other operating companies will follow in the future.

Under the agreement, T-Mobile will utilise deCarta’s industry leading Drill Down Server (DDS) geospatial platform to power multiple LBS applications; in addition to the company’s advanced APIs to enable third-party LBS application development. T-Mobile will also deploy deCarta’s new “NavSearch” location-based search, mapping, and routing capabilities for mobile phones and the web. NavSearch will be fully integrated with a Turn-By-Turn navigation application.

deCarta will provide the off-board Turn-by-Turn navigation application through its partner Appello - utilising their industry leading WisePilot navigation application that has been successfully launched in over a dozen countries around the world. The Appello application can be invoked from the location search function incorporating all relevant destination information.

All applications will be fully integrated with T-Mobile’s web’n'walk service to ensure that T-Mobile users can share information across applications such as directions and favourites, and between multiple devices.

“Location-Based Services are a core component of our Mobile Internet strategy,” says Ingo Schneider, Vice President, Multimedia at Deutsche Telekom AG. “Notably, this new offering will give web’n'walk customers the next generation of location based services almost immediately. deCarta’s proven LBS expertise, developer partners and future vision - combined with their ability to enable multiple LBS applications from a single platform -makes them the clear partner for T-Mobile’s new service.”

J. Kim Fennell, President and CEO of deCarta stated: “deCarta is excited to be the integral part of T-Mobile’s Location-Based Services strategy. We were delighted to find that T-Mobile had a similar vision to deCarta’s, enabling us to rapidly launch our core platform and set of LBS services - followed by an exciting range of additional applications in the future”.

Deutsche Telekom AG

Deutsche Telekom is one of the leading integrated telecommunications companies worldwide with group wide more than 148 million mobile customers, around 40 million fixed-network lines and almost 17 million broadband lines (as at: March 31,2009). With its product brands T-Home (fixed-network telephony, broadband Internet), T-Mobile (mobile communication) and T-Systems (ICT solutions) Deutsche Telekom is positioned as international provider of connected life and work services. The group is present in around 50 countries throughout the world with around 261,000 employees (as at: March 31, 2009). In 2008 Deutsche Telekom generated revenues of EUR 61.6 billion. Further information is available at www.telekom.com.

About deCarta

deCarta is the leading geospatial software platform that has enabled some of the industry’s most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap and Hotels.com. The company’s technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. deCarta’s solutions are preferred by application developers and service providers who seek to leverage deCarta’s unique core strengths of server-side and wireless LBS expertise, and also want the flexibility to customize map styles and self-brand. Some of deCarta’s customers and technology partners include Appello, ATX, AutoTrader.co.uk, Gearworks, Hotels.com, INRIX, Local Matters, loopt, Maps.com, Motorola, Multimap, NAVTEQ, Networks In Motion, Tele Atlas, TeleNav and WHERE. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany, the Netherlands and China. www.deCarta.com

About Appello and Wisepilot

Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators, handset manufacturers and business customers. Appello has developed WISEPILOT(R) a unique and award-winning navigation platform for mobile devices providing applications to the telecom and automotive industries. Appello’s customers include some of Europe’s largest mobile network operators, as well as international handset manufacturers, telecom distributors, web portals, directory service providers, and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.

For more information, visit www.appello.se | www.wisepilot.com

All companies and products referenced in this press release are the trademarks of their respective owners. (c) 2009 deCarta, Inc. All rights reserved

About uLocate Communications

uLocate Communications is the leading publisher of wireless location-based applications. Formore information, please visit www.ulocate.com.

About WHERE

WHERE, a service of uLocate Communications, Inc., is a wireless application that provides people with a single point of access to the world’s most comprehensive library of location-based content. With WHERE, consumers can connect with the world around them and customize their experience by choosing which location-based applications they want to use. Each of these applications, including options for local search, news, weather, events and friend finding, deliver contextual content based on a user’s current location. For more information, please visit www.where.com.

Source: deCarta

PR Contact: Amanda Slayton-Joslin/Charlotte Priest, Honcho PR, +44-(0)7774-601059, amanda at honchopr.com, charlotte at honchopr.com. deCarta PR Contact: Michele Zipse, Marketing Communications Manager, deCarta, +1-415-398-0580, mzipse at decarta.com. deCarta Sales and Business Contact: Nathan Drudge-Coates, Business Development Director, EMEA, deCarta, +44-7825-609-745, ndrudge-coates at decarta.com

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