Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance From Alberta FerrettiMILAN - Campaign for renowned Italian designer’s signature fragrance to debut in Italy Elizabeth Arden, Inc. a global prestige beauty products company, and Alberta Ferretti announced today that iconic supermodel Claudia Schiffer will represent Alberta Ferretti’s first signature fragrance in its advertising campaign. In January of 2008, Elizabeth Arden entered into an exclusive long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, cosmetics, and skincare products with Alberta Ferretti. The fragrance and the campaign will debut in Europe in the Fall of 2009. Absolut Hugs - A Landmark TV Commercial From ABSOLUTSTOCKHOLM - In an ABSOLUT World, Currency Would be Replaced by Acts of Kindness ABSOLUT defies the recession and presents its first global marketing initiative since Pernod Ricard acquired ABSOLUT VODKA. In mid April, the brand launches “ABSOLUT HUGS” globally, a new visionary TV commercial depicting a world where transactions are paid for with affection and gratitude, rather than currency. |
