David Aaker

SAN FRANCISCO, January 19, 2011 - Today more than ever, it's relevance, not preference, that ultimately wins the hearts and minds of customers and builds businesses, and noted brand guru David Aaker shares how to get there in his just-released new book.

SAN FRANCISCO, December 14, 2010 - David Aaker, noted authority on branding and vice chairman of the leading brand and marketing consultancy Prophet (www.prophet.com), has launched a blog entitled "Aaker on Brands" (www.davidaaker.com).