Disney Club Penguin

LONDON, December 1, 2011 - #1 Global Virtual World for Kids Identifies Five Social Trends 'Play-on', 'Supportmobbing', 'Kidanthropy', 'Kidsourcing' and 'Digilinguists' The co-founder of Disney's Club Penguin, Lane Merrifield, revealed in London today five trends that are defining the way kids play, socialise and express themselves online. Gleaned from insights gained from the 150 million plus kids who have played in the snow capped virtual world, the trends have been instrumental in the development of new site features, such as phrase chat and friend finder, that offer Club Penguin fans new levels of interactive play and fun online.