Ipa (the Institute Of Practitioners In Advertising)
LONDON, November 15, 2011 -
Specific Media, Google/You Tube, Facebook and News International were just some of the sixteen winners announced tonight (Tuesday 15th November 2011) at the IPA's first Media Owner Awards (the MOA) ceremony which are designed to showcase best practice from online media owners and to raise the digital standard.
LONDON, October 13, 2011 -
The latest IPA Bellwether survey published today (Thursday 13th October 2011) reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.