Johannesburg And San Diego

JOHANNESBURG and SAN DIEGO, November 11, 2010 - Qualcomm Services Labs, Inc., a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and MultiChoice today announced an agreement for DStv Mobile, a subsidiary of MultiChoice, to use the Magic Link(TM) service, which enables the delivery of multimedia in the correct format for numerous device types through its intelligent URL shortening service.