Levi Strauss & Co.


SAN FRANCISCO, July 6, 2011 - - Global 'Go Forth'Campaign Serves as a Rally Cry to Create Positive Change in the World Today, the Levi's brand (www.levi.com) introduced the first global creative platform and global marketing campaign in the brand's 138-year history.

SAN FRANCISCO, April 13, 2011 - After the recent success of the Levi's(R) Print Workshop in San Francisco and the Levi's(R) Photo Workshop in New York City, Levi's(R), the original, definitive jeans brand, announces the opening of its third Levi's(R) Workshop on April 17 in Los Angeles.

SAN FRANCISCO, March 15, 2011 - The Levi's(R) brand today announced it has appointed Laurie Etheridge as the global lead of Women's Merchandising & Design.

SAN FRANCISCO, March 2, 2011 - The Levi's(R) brand today announced it has appointed Rebecca Van Dyck as its global Chief Marketing Officer.
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