Plum Baby

LONDON, November 2, 2011 - 54% of mums confused by current advice and guidelines Plum launches The Weaning of Life guide in partnership with the industry's most experienced academics and mummy bloggers to help decide what's best for their baby New research commissioned by organic baby food brand Plum has found that 54% of mums are confused by the advice and guidelines on when to start weaning. Some babies are being introduced to solid food as young as four months, against the advice of the World Health Organisation, which recommends exclusively breast feeding until six months. As a result, today Plum is launching The Weaning of Life e-magazine - the world's first crowd-sourced weaning guide, which has gathered the opinion of over 180 of the top mummy bloggers and academics to provide hints, tips and stories to help new mums make up their own minds on what's best for their baby. Author Keris Stainton, in her baby weaning 'Slopsville' column for award-winning blog LittleStuff.co.uk, said: "Babies aren't exactly known for their table manners anyway, are they? But (my baby) Joe takes messy eating to the next level.