The Daily Mail Group

LONDON, September 19, 2011 - As well as shedding a spotlight on all the latest innovation in digital tools, this year's ad:tech 2011 has a special focus on choosing the ones most suited to your marketing strategy Gamification, touchpoint attribution, app optimisation… these are just some of the buzzwords in digital marketing today, with hardly a day going by without some reference to the medium's next big thing.

LONDON, September 15, 2011 - Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers Over the past year we've seen smartphones overtake PC sales for the first time.

LONDON, September 14, 2011 - This year the ad:tech conference will focus on 'What really matters in digital'. Too often technology is seen as the driving force of our industry; in reality what moves us forward is how technology appeals to our human nature.