Thinkbox.tv

LONDON, October 13, 2011 - TV ROI is 22% Higher Than 5 Years Ago, Despite Recession - TV delivers more profit per spent than other forms of advertising, according to Ebiquity - - TV has a 'halo effect' which improves the performance of other advertising - Amid gloomy economic forecasts, a new study has revealed how advertising performed during the economic downturn in recent years.