Tata Interactive Systems Develops 2D Animation Series on Indian Mythology Being Televised on Cartoon Network

Tata Interactive Systems Develops a 2D Animation Series, Based on Famous Indian Mythological Stories From the Amar Chitra Katha Comics, That is Being Aired on the Childrens' Channel Cartoon Network

MUMBAI, India, April 26, 2010 - Tata Interactive Systems (TIS), a global learning and animation solutions
provider, has been working with ACK Media on creating a 2D animation series
based on the evergreen stories of the Amar Chitra Katha comics. The series,
spread over 26 episodes of 22 minutes each, is being aired on the TV channel,
Cartoon Network.

ACK Media owns some of India's most-loved brands including Amar Chitra
Katha, Tinkle, Karadi Tales and well-known proprietary characters like
Suppandi. Amar Chitra Katha (or ACK) comics, founded in 1967, are one of
India's largest selling comic books, with over 90 million copies sold in 20
Indian languages. ACK Media approached TIS with the requirement for an
animated series on famous characters from Indian mythology and history. ACK
Media provided the storyboards and character references for the animation
while TIS was given the responsibility of bringing to life the characters
through fresh poses and beautiful backgrounds. The animation and
post-production were handled by TIS.

According to Manisha Mohan, Head - Design and Animation at TIS, "Our
animation team was used to delivering web and CD quality animation so far.
Moving to TV quality animation was a challenging and exciting journey for us.
We were also able to leverage our inherent skills in character design and
background creation on this production. We hope that audiences young and old
enjoy watching the series."

Four episodes from the series have already been aired and the coming
weekends promise an interesting line-up of stories, bringing to life various
Indian mythological characters.

Savita Pai, Executive Producer of ACK animated series says, "We
approached Tata Interactive because of their ability to deliver large
projects and their proven animation capabilities. Matching ACK's creative
storytelling skills with TIS' process-oriented approach has resulted in some
good animated Amar Chitra Katha tales. Together with Cartoon Network, we hope
to bring an entertaining and memorable cartoon series to the children of
today."

"We are a process- and systems-driven organization and we used our
experience to design an efficient process to manage this project without
curbing the creative abilities of the team. In large projects, it is critical
to devise innovative ways of working so as to maintain the desired quality in
a cost-effective manner. Our suggestions during animatics and staging helped
to cut cost and time to manage the scope of production," adds Rajesh
Khandagale, Head - Strategy Implementation, TIS.

(c) 2010 Tata Interactive Systems

Notes to Editors

To subscribe to TIS news: www.tatainteractive.com/rss/rssfeed.xml

About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS) is the world's leading developer of
learning solutions. TIS' learning solutions are designed to enable
organizational initiatives across industry verticals including Education;
Government and Defence; Telecommunications and ICT; Pharmaceuticals and
Health Care; Banking, Financial Services, and Insurance; Airlines,
Transportation, Logistics, and Hospitality; Consumer Package Goods; and
Manufacturing, Energy, and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+
hours of learning content across 160+ concurrent projects every year. TIS'
solutions have proven their effectiveness at more than 60 Fortune 500
companies, leading educational institutions, and government departments.

TIS is the only learning solutions organization in the world to be
assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions
have won prestigious awards including Brandon Hall, APEX, BETT, and BIMA.

Areas of Business

TIS caters for three segments - Corporate, Education and Government. It
offers clients learning solutions including:

    - Web-based Training & Courseware

    - Simulations - to offer immersive learning experiences

    - Electronic Performance Support Systems - to provide on-the-job support

    - Software Solutions

    - Game-based Learning - to enhance learner engagement

The scope of TIS' learning solutions encompasses on-boarding, sales
training, process training, product training, curriculum design, assessments,
soft skills training and technical training.

Location

TIS has development centers in Germany, Switzerland, and India. Its sales
and marketing operations span the US, Canada, the UK, mainland Europe,
Australia, New Zealand, the Middle East and Asia.

For more information log on to www.tatainteractive.com

Further information from: Rajesh R. Jumani, Chief Marketing Officer, Tata Interactive Systems, +91-22-6643-8000, rajeshj at tatainteractive.com