Tata Interactive Systems' Learning Games get Serious Attention at Learning Technologies 2010

MUMBAI, India, February 24, 2010 - Global Leader in Learning Solutions, Tata Interactive Systems (TIS),
Recently Concluded a Highly Successful Session on Serious Games at Learning
Technologies 2010.

Tata Interactive Systems' session on Serious Games, conducted by Amardeep
Saluja, President - UK at TIS garnered a lot of interest, amongst visitors to
Learn Tech 2010, UK The session commanded a full house and generated serious
enquiries at the stall and post the event as well.

The use of serious games is a novel concept that is rapidly gaining
acceptance among the learning community owing to its proven success in
delivering business results.

Elaborating on three types of games that fall in the ambit of serious
games, Amardeep said, "Skill-based Serious games are aimed at building skills
and abilities to improve efficiency and productivity at a job. Orientation
Adventure games are aimed at providing an engaging, immersive and contextual
environment for otherwise usually dry facts around the organization. Games
for Change are aimed at conceptual messages that challenge people to think,
reflect and change their perspectives."

While Amardeep took the audience through one example of each genre of
Serious Games, and also touched upon various instructional approaches, he was
accompanied by Chandra Shekhar Ghildiyal, Head - Serious Games at TIS who
provided demonstrations of the various Serious Games. He added, "With serious
games, the outcome is determined by the player's ability to demonstrate a
specific set of business critical skills."

Amardeep mainly focused on the business need that is addressed by Serious
Games, TIS' approach, and concluded the session with impact and results that
prove that playing games can actually improve workplace performance.

(c) 2010 Tata Interactive Systems

Notes for Editors

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About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS) is the world's leading developer of
learning solutions. TIS' learning solutions are designed to enable
organizational initiatives across industry verticals including Education;
Government and Defence; Telecommunications and ICT; Pharmaceuticals and
Health Care; Banking, Financial Services and Insurance; Airlines,
Transportation, Logistics and Hospitality; Consumer Package Goods; and
Manufacturing, Energy and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+
hours of learning content across 160+ concurrent projects every year. TIS'
solutions have proven their effectiveness at more than 60 Fortune 500
companies, leading educational institutions and government departments.

TIS' clients include Barclays Bank; Citibank; HSBC; London Stock
Exchange; BP-Amoco; United Nations; British Telecom; Siemens; Vodafone;
McGraw-Hill; Unilever; British Airways; Emirates; the Royal Mail Group and
the University of Phoenix.

TIS is the only learning solutions organization in the world to be
assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions
have won prestigious awards including Brandon Hall, APEX, BETT and BIMA.

Areas of Business

TIS caters for three segments - Corporate, Education and Government. It
offers clients learning solutions including:

    - Web-based Training & Courseware
    - Simulations - to offer immersive learning experiences
    - Electronic Performance Support Systems - to provide on-the-job support
    - Software Solutions
    - Game-based Learning - to enhance learner engagement

The scope of TIS' learning solutions encompasses on-boarding, sales
training, process training, product training, curriculum design, assessments,
soft skills training and technical training.

Location

TIS has development centres in Germany, Switzerland, and India. Its sales
and marketing operations span the US, Canada, the UK, mainland Europe,
Australia, New Zealand, the Middle East and Asia.

    For more information log on to www.tatainteractive.com

    Further information from:
    Rajesh R. Jumani
    Chief Marketing Officer
    Tata Interactive Systems
    +91-22-6643-8000
    rajeshj@tatainteractive.com

Further information from: Rajesh R. Jumani, Chief Marketing Officer, Tata Interactive Systems, +91-22-6643-8000, rajeshj at tatainteractive.com