Telcordia Features Mobile Broadband and Industry Directory Solutions at Mobile World Congress

By Telcordia, PRNE
Monday, February 8, 2010

Joint Presentation with Tata Docomo India Highlights Global Experience in Real-Time Charging and Policy, Interactive Advertising, Industry Directories

BARCELONA, Spain, February 9 - Supporting over one billion end users around the world, Telcordia
(www.telcordia.com) has a unique perspective into the challenges
growth has on Communications Service Providers (CSPs). This global experience
will be "on display" at Mobile World Congress as Telcordia features its
real-time charging and policy - a finalist in the GSMA's 15th Annual Global
Mobile Awards (www.gsmworld.com/newsroom/press-releases/2010/4568.htm)
in the Best Billing or Customer Care Solution category - interactive
advertising; and industry directories solutions all of which enable CSPs to
offer service differentiation that ultimately leads to CSPs' capturing
greater market share and revenue.

Furthering Telcordia's thought leadership, a key highlight at the show is
a joint presentation with Tata Docomo India entitled; Revenue
Differentiation: Convergent Charging Helps TTSL Cross The Chasm in a
Hyper-Competitive Market
(www.telcordia.com/news_events/events/2010/mobile-world-congress.html?
int_cid=Homepage-LearnMore). Deepak Gulati, President, Tata Docomo India, and
Anuj Kapur, Country Head for Telcordia Service Delivery Solutions in India,
will discuss the challenges for CSPs in a low-ARPU market such as India,
including hyper-growth, fierce competition, distinctive regulation and
specific cultural customization. These market dynamics require a
next-generation, real-time revenue management platform that enables rapid
service deployment where — even a one-month delay in responding to a
competitive offer — could cost a CSP millions of subscribers in growth.

"In today's ultra-competitive, rapidly growing mobile broadband world,
our customers must differentiate themselves in order to stand out in the
crowd," said Mike Wojcik, President, Service Delivery Solutions, Telcordia.
"Telcordia helps CSPs create a competitive advantage by tapping into
previously unknown revenue streams and offering customized pricing plans,
bundling options, interactive advertising, promotions, and discounting in
real time."

As consumers' insatiable appetite for data continues to surge, CSPs must
also address the need to accurately route and deliver increased amounts and
types of data. Telcordia's advanced subscriber information management or
Industry Directory solution is the authoritative information source for CSPs
worldwide help to ensure that CSPs, content providers and subscribers
seamlessly find, route, connect and interact to deliver high value voice and
data services.

"There is a huge amount of subscriber and network data that needs to be
understood, managed and made available to enable service providers to offer
new and targeted services," said Rich Jacowleff, President, Interconnection
Solutions, Telcordia. "By associating subscriber usage data to a specific
phone number — including location, presence, routing information, device
type, user profile data, provider name and more — CSPs and content providers
can expand their service reach, ensure service delivery, accelerate service
adoption and reduce costs of delivery."

Telcordia's advanced industry directory solution accesses and exchanges
data — such as number portability, number-based routing and rating
information — to deliver services efficiently across any network technology,
including wireline, mobile and IP. With this information, operators and
content providers can ultimately deliver more personalized, optimized content
and services: LBS, social media, advertising /couponing, mobile commerce,
mobile banking, MMS, MIM, fraud prevention and much more.

Learn more about these Telcordia Solutions at Mobile World Congress,
Booth 2A73, Hall 2,
www.telcordia.com/news_events/events/2010/mobile-world-congress.html.

For more information about Telcordia Interconnection Solutions, visit
www.telcordia.com/services/interconnection/interconnection.html. More
details about Telcordia(R) Real-Time Charging are available at
www.telcordia.com/products/realtime_charging. For more information
about Telcordia, visit www.telcordia.com.

Telcordia would like to hear your voice on the mobile market by taking a
quick one minute survey, click here: Mobile Market Survey
(www.telcordia.com/mobilesurvey )

About Telcordia

Telcordia, a global leader in the development of fixed, mobile and
broadband communications software and services, enables Communications
Service Providers (CSPs), enterprises, suppliers and government entities to
successfully deploy innovative and advanced services that help our clients
realize operational efficiencies, drive revenue, and maintain a competitive
edge in the new era of services-dominated communications. Telcordia has
globally trusted expertise in software and services to meet the needs of
customers and partners, including, consulting
(www.telcordia.com/services/consulting_services.html), next-generation
OSS (www.telcordia.com/portfolios/next-generation-oss/index.html),
network and application interconnection
(www.telcordia.com/services/interconnection/interconnection.html),
service delivery and charging solutions
(www.telcordia.com/portfolios/service_delivery/index.html), industry
research (www.telcordia.com/innovation/index-research.html) and new
technology development (www.telcordia.com/innovation/index.html).
Telcordia is headquartered in Piscataway, N.J., with offices throughout North
America
, Europe, Asia, Central and Latin America. (www.telcordia.com).

Subscribe to Telcordia RSS press release feed at:
feeds.telcordia.com/TelcordiaPressReleases

    Visit Telcordia:
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    www.telecomtv.com/telcordia
    www.youtube.com/telcordiatv

Sharon Oddy, +1-732-699-4203, oddys at telcordia.com; Daniel Rhodes or Yasmin Ezaby, +1-949-608-0276, telcordia at globalresultspr.com

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