Tesco.com Signs Major Deal With Dragon's Den Winner

CHESHUNT, England, November 3, 2010 - Tesco.com has partnered with MyDish.co.uk to enable customers to upload
and share their favourite family recipes on the Tesco Real Food site using
MyDish technology.

In addition, customers can enjoy online 'foodie' conversations within the
Real Food community sharing their favourite hints, tips and recipe ideas
(customerrecipes.tescorealfood.com/).

Tesco is also making it easier for customers to shop for their recipe
ingredients. Customers simply find the recipes (
www.tescorealfood.com/recipes.html) they want to make from either
Tesco Real Food (www.tescorealfood.com/) or MyDish.co.uk, click 'add
to shopping basket', and in just a few seconds all the required ingredients
can be ordered online from Tesco.com.

Last year MyDish.co.uk made headlines when founder Carol Savage became
the first entrepreneur to have been offered double the amount of money she
was pitching for from the Dragons. Carol received two separate offers and
finally agreed to a GBP100,000 deal with retail guru Deborah Meaden.

Laura Wade-Gery, CEO of Tesco.com and Tesco Direct said: "We're really
excited about working with Carol from MyDish and Deborah to support this new
and exciting British business. The partnership will improve the way our
customers shop online enabling them to see all the ingredients they need for
their recipes and with just one click get them delivered directly to their
door."

Carol Savage said: "After years of hard work this is major achievement.
I'm thrilled to be working with Tesco and couldn't have done this without the
help of Deborah and Dragon's Den."

Tesco's dotcom team met with Dragon's Den Deborah Meadon and MyDish
founder Carol Savage this summer when the BBC filmed the deal being made at
Tesco's head office. The programme aired on BBC 2.

Deborah Meaden, of Dragon's Den said: "I decided to invest in
MyDish.co.uk because I saw a winning combination of a great concept and a
genuinely passionate individual with strong relevant track record. My
confidence in her ability to make MyDish work has paid off as can be
recognised by our new partnership with Tesco.com."

The Tesco Real Food and MyDish.co.uk customer recipes page can be found
online now.

About Tesco Real Food:

The Tesco Real Food website is packed with thousands of inspiring,
delicious recipes to suit any occasion. Whether customers are looking for a
quick mid-week meal for the family or something for a special event, users
are sure to find exactly what they're looking for. In addition, a range of
step-by-step cooking tips and videos to help improve kitchen skills can be
found, as well as healthy eating and cooking with kids sections. To make
shopping even easier, every recipe has a ready-made shopping list that can be
used to add all the ingredients to the shopping basket in just a few clicks.

    PR contact:

    Heleana Greeves
    New Tesco House
    Delamare Road
    Cheshunt
    Herts
    EN8 9SL
    +44(0)1992-644645

    www.tesco.com/food

PR contact: Heleana Greeves, New Tesco House, Delamare Road, Cheshunt, Herts, EN8 9SL, +44(0)1992-644645