The 3rd Annual Abu Dhabi Dragon Boat Festival, Part of Adrenaline Sports Live Presented by RANI - Call for Competitors

ABU DHABI, UAE, July 12, 2010 - Social, corporate, school and university teams and individual
competitors are being invited to register to take part in the 3rd Abu Dhabi
Dragon Boat Festival (8th - 9th October, Shangri-La Hotel, Qaryat Al Beri,
Abu Dhabi), part of Adrenaline Sports Live presented by RANI (7th - 9th of
October at the Abu Dhabi National Exhibition Centre) the region's festival
for adrenaline-fuelled sports and holidays.

The 3rd Abu Dhabi Dragon Boat Festival, part of Adrenaline
Sports Live presented by RANI, is to take place, with the support of Siren
Events and the UAE Dragon Boat Association at the Shangri-La Hotel, Qaryat
Al Beri, Abu Dhabi. The Hotel boasts the ideal location for the Dragon Boat
Festival with a one-kilometre stretch of beachfront that overlooks Sheikh
Zayed Grand Mosque.

Kent Daniels, Regional Event Director for United Business
Media Middle East, the organiser of Adrenaline Sports Live presented by
RANI, commented on the growing popularity of the sport in the region:
"Dragon boating is really taking off here, and we would urge anyone
interested in taking part in this fun event to register their team as
early as possible; spaces are limited and they were taken quickly in the
last two years."

Dragon boating is a thrilling water sport full of adrenaline,
sportsmanship, strategy and technique. It is also a sport that is about
positive team spirit, being healthy, making friends and having fun.

Levent Tekun, Director of Sales and Marketing at Shangri-La
Hotel, Qaryat Al Beri, Abu Dhabi, said: "We are delighted to once again be
the official venue sponsor for the Abu Dhabi Dragon Boat Festival (part of
Adrenaline Sports Live presented by RANI), and look forward to welcoming the
teams to the Hotel for the training sessions and for the festival weekend."

Those who register will receive two hours of dedicated
training sessions at the Shangri-La Hotel with an International Dragon Boat
Coach, the supply of a Dragon Boat and all equipment, festival entry and
participation for up to twenty members per boat. Prizes for winners and entry
to the Dragon Boat party, including a barbecue that will take place on Traders
Hotel beach.

To register to take part in the 3rd Abu Dhabi Dragon Boat
Festival, part of Adrenaline Sports Live presented by RANI, please email
info@sirenconsulting.com or download the registration form at
www.adrenalinesportslive.com

Notes to the editor

Adrenaline Sports Live presented by RANI

For more information please see www.adrenalinesportslive.com

Local clubs, associations, agencies and companies that are
interested in finding out more about Adrenaline Sports Live, presented by
RANI, should contact the organisers, UBM Middle East for information, on
+971-2-406-4471 or email info@adrenalinesportslive.com

Adrenaline Sports Live presented by RANI is the region's
festival for adrenaline-fuelled sports and holidays. Adrenaline Sports Live
presented by RANI is organised by UBM Middle East, and is one of the four
founding partners of the Abu Dhabi National Exhibition Company.

Adrenaline Sports Live presented by RANI includes sports
demonstrations, "Have a Go" sports trials, competitions and the following
festival zones -

    - Water
    - Land and Urban
    - Adventure Tourism
    - Retail and Clubs
    - Air

For images, photographs and further enquiries please contact:

Bryan Espie, Marketing Director, bryan.espie@ubm.com or
+971(0)2-4064314

Further information on UBM Middle East can be found at
www.ubmmiddleeast.com

Shangri-La Hotels and Resorts

Hong Kong-based Shangri-La Hotels and Resorts currently owns
and/or manages 66 hotels under the Shangri-La and Traders brands with a rooms
inventory of over 30,000. Shangri-La hotels are five-star deluxe properties
featuring extensive luxury facilities and services. Shangri-La hotels are
located in Australia, Canada, mainland China, Fiji, Hong Kong, India,
Indonesia, Japan, Malaysia, Maldives, Philippines, Singapore, Sultanate of
Oman, Taiwan, Thailand and the United Arab Emirates.

The group has over 40 projects under development in Austria,
Canada, mainland China, France, India, Macau, Malaysia, Philippines, Russia,
Qatar, Seychelles, Turkey and United Kingdom. For more information or
reservations, please contact a travel professional or access the website at
www.shangri-la.com.

Press contact:

Natalie Glorney, Director of Communications Tel: +971-2-509-8617
Fax: +971-2-509-8670, natalie.glorney@shangri-la.com

Natalie Glorney, Director of Communications Tel: +971-2-509-8617, Fax: +971-2-509-8670, natalie.glorney at shangri-la.com